The Importance of Online Reviews in the Consumer Decision-Making Process
by Brittanee Barton
Posted on June 30, 2017 at 13:55 PM
The Relevance of Online Reviews Online reviews for products and services dominate today’s internet. It is relatively difficult to find a well-known product or service that doesn’t have reviews. In fact, browsing through reviews has become a pre-purchase routine for most consumers. Through a recent study by BrightLocal, researchers found that only 10% of today’s […]
Continue ReadingCongress Backs Bill on Customer Rights for Online Reviews: What Does this Mean for your Business?
by Whiteboard Marketing
Posted on November 30, 2016 at 21:44 PM
Have you heard? Two days ago, Congress backed a bill on customer rights for online reviews. This bill will allow consumers to post negative reviews without legal repercussions. According to ABC News, “Supporters of the bipartisan bill say it is needed to ensure freedom of speech in a growing online economy. It was written in […]
Continue ReadingHow Do You Ask For Reviews?
by Whiteboard Marketing
Posted on August 03, 2016 at 19:55 PM
Hopefully you know by now that reviews are extremely important to every business. Reviews are the internet version of word-of-mouth marketing nowadays. Consumers trust real people that have experienced your product more than what you say on your website. Most of your potential customers will look at reviews before contacting your business for an appointment. […]
Continue ReadingShould I be Responding to My Positive Reviews?
by Whiteboard Marketing
Posted on April 28, 2016 at 18:34 PM
You may be carefully monitoring your online reputation for negative reviews, but what about the positive feedback you receive? Are those reviews important? And, do you need to respond to them? Short answer-Yes, No and Maybe. Reviews are the first resource most potential customers go to when deciding to buy a product or service. According […]
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