Why Marketing Strategy Matters More Than Marketing Activity

Many businesses invest in websites, search engine optimization, advertising, email marketing, and social media. While these individual services and marketing channels are important, they do not automatically create growth. The real difference comes from having a strategy. A marketing strategy is the roadmap that connects every marketing activity to your business goals. Rather than completing

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3 Simple Tools to Use in Your Facebook Marketing Strategy

The Facebook population is growing daily. As of December 31, 2016 there were 1.86 billion active Facebook users, to be exact. Don’t let this huge number overwhelm you! We’ve got some tips for you to start your Facebook marketing campaign using simple, free tools. Once you get started, you can ramp up to a paid, campaign-focused strategy. With that

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