Video marketing is a powerful tool that can help dental practices stand out in a competitive market by engaging potential patients, building trust, and driving practice growth. It’s not just about creating content; it’s about delivering the right message in a way that resonates with your audience. Video marketing creates closer bonds with your desired
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Introduction August and September can be hectic months for parents and children as they plan for the back-to-school season. While parents are planning for the new school year, it’s the perfect time to prioritize their children’s health and well-being. For dental practices, this period presents an excellent opportunity to connect with the community and drive
Back to School Dental Marketing Strategies: A Complete Guide Read More »
Introduction Local SEO for dentists is key to attracting new patients to your practice. By optimizing your online presence, you can increase visibility in local search results. Effective local SEO ensures your practice appears when potential patients search for dental services in your area. With the right strategies, such as optimizing your Google My Business
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In today’s digital age, dental practices need an online presence. Blogging is a highly effective way to connect with your audience and enhance your practice. It lets you share valuable content about your services, industry trends, and oral health tips. Blogging establishes trust and credibility and strengthens your brand identity. Additionally, it boosts online visibility,
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Like your annual deep clean at home, your dental practice’s marketing efforts also need a regular spring cleaning. A stale, outdated online presence can be as off-putting to potential patients as a dusty, cluttered office. This season, revitalize your marketing strategies to attract new patients and reinvigorate your practice’s growth. In this guide, we’ll share
Spring Clean Your Dental Marketing for a Patient-Attracting Refresh Read More »
When engaging with a digital marketing partner, you should have high expectations. First and foremost, you should expect professionalism and expertise. Your digital marketing partner should demonstrate a deep understanding of your industry, your target audience, and your unique challenges. They should be able to communicate effectively, set realistic expectations, and provide regular updates on
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Developing your marketing plan on data you’ve collected ensures you’ll target patients where they are online–and reveals new opportunities to reach patients and reallocate resources. At Whiteboard Marketing, we build each client’s plan based on data, analytics and tracking. Today, we share the basics of tracking your marketing–and how crucial this is for success. Benefits
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With over one billion active monthly users and over 200 million active business accounts, “Should my practice get an Instagram?” is one of the most common questions we hear from clients. Today, our social media team breaks down the benefits of the platform and what makes a practice a good candidate for Instagram. Benefits of
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So many factors come into play when starting a pay-per-click (PPC) campaign. A poorly optimized campaign is a waste of money and resources. As a small business owner, you are tasked with being the company accountant, lawyer, human resources, marketing and everything else. The details in researching and setting up a profitable PPC campaign can
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Media Habits and Media Consumption Well, you’re at home. All day. Every day. And night. Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient. Organic traffic from SEO is a 24-7, 365 foundation that is built
How Coronavirus Has Changed The Way Patients Search For A Dentist Read More »
