This blog is part three of a three-part series on the current state of the dental insurance industry, written by industry thought leader and Whiteboard Marketing Market Advisory Council member, Nick Sanyk of Smile Hilliard. HSA and FSA Accounts Many patients wonder if they are able to use a Health Savings Account (HSA) or […]
Health Savings Account (HSA) or a Flexible Spending Arrangement (FSA) Read More »
This blog is part two of a three-part series on the current state of the dental insurance industry, written by industry thought leader and Whiteboard Marketing Market Advisory Council member, Nick Sanyk of Smile Hilliard. There are three main types of dental benefits plans. The first two are considered traditional insurance coverage: Dental Maintenance Organization
Types of Dental Benefits Plans Read More »
Your website content is the foundation for every SEO strategy you implement on your website. It is, essentially, the fuel that drives the car. So, how much fuel, or content, do you need to impact your search rankings? If you search the internet for “what is the best word count for SEO?” or something similar,
How Much Content Is Good for SEO Rankings? Read More »
While driving, I often find myself remembering things, asking questions, or wondering where I should go for dinner. In the past, this timing was inopportune because I would have to wait until I stopped to write these thoughts down or research them. By that time, I would probably forget again. Today, it’s as simple as
How Do I Optimize My Website For Voice Search? Read More »
In the real estate world, we hear that the key to success is location, location location. In the SEO and website design world, the key to success is content, content, content. And, not just content, but original content. When writing content for your website, it can sometimes be difficult to balance the flow of the
How to Write Content for Your Patients and Google Read More »
So, you have a website now. It’s pretty, featuring the colors you like and a design that is easy to use. Now, all you have to do is fill it with a bunch of content. Words, pictures and meaningful information…seems easy enough, right? For many business owners, generating content for their websites is the hardest
Website Voice and Brand Voice: How to Keep It Consistent Read More »
So, your website is all set up and ready to go. The goal is to make sure your customers are informed and interested in your product or service, creating new leads, right? To do that, we need to create enthralling copy (text) to hold the attention of your prospective customer and result in a conversion.
