Google Posts are updates you can post directly to your Google Business Profile that provide business updates, offers and event information to anyone searching for your business. At Whiteboard Marketing, we post Google Posts twice a month on our clients’ Google Business Profiles as part of our Local SEO and social media services. Since Google […]
Why Are Google Posts Important for Dentists? Read More »
With 2022 just around the corner, it’s time to start planning your dental practice marketing strategy for next year. If you’ve never created a marketing action plan for your practice, the thought can be intimidating. However, it often just requires some valuable time spent evaluating current patient data, your goals as a practice and your
The Step-by-Step Guide to Creating a Dental Marketing Plan Read More »
Advertising is a necessity when marketing your dental practice, but how do you decide which platforms to use when targeting new patients? Google Pay-Per-Click (PPC) and Facebook Ads are two of the most common and effective forms of paid marketing on the Internet. Currently in 2021, Facebook has nearly 3 billion active monthly users, and
Facebook Ads versus Google Ads for Dentists Read More »
This time of year, your patients with dental insurance likely have remaining benefits in their Health Savings Account. However, if patients don’t use their benefits before December 31, 2021, they won’t roll over for 2022. “Use It or Lose It” benefit reminders are an excellent opportunity to market your practice to patients, and help them
How to Market “Use It or Lose It” Benefits to Patients Read More »
In today’s post-COVID world, the dental industry is facing major staffing shortages like many other industries across the country. More than 80% of dentists hiring for at least one position have said the recruitment process is extremely challenging, according to the American Dental Association. Finding the great staff and talent you need can feel overwhelming.
5 Best Hiring Tips for Your Dental Practice Read More »
While your organic social media content, paid boosting and active reviews strategy give you plenty of valuable visibility on the Internet and in your community, using paid advertising on Google is the final touch for your digital marketing efforts. Utilizing a Pay-Per-Click ad on Google helps you reach untapped markets every time a patient searches
How to Get New Patients with Google Pay-Per-Click Ads Read More »
Patient reviews are a vital part of building your new patient base and establishing your Expertise, Authority and Trust (EAT) for search engine optimization. Positive reviews provide reliable feedback from real patients, which entices potential new patients to make an appointment with you. Additionally, Google views a practice that regularly gets positive reviews as a
How to Build a Patient Review Program for Your Practice Read More »
Your social media posts may reach a decent amount of potential patients organically, but are you still unsatisfied with the reach and engagement you have with each post? If so, utilize the Boosting feature on social media to increase who sees your content and reach new audiences. “Boosting” refers to putting money behind a social
How to Boost a Post on Facebook Read More »
Facebook ads are an extremely effective strategy that all dentists should incorporate into their marketing program. With roughly 2.85 billion monthly active users, Facebook is the most popular social media platform and a perfect place to advertise to both current and prospective patients. To understand how Facebook advertising plays a role in your practice’s success,
How To Create and Post A Facebook Ad Read More »
Claim and optimize your dental practice Google My Business profile ASAP! Claiming and optimizing your Google My Business (GMB) profile is one of the most valuable components of your Local SEO strategy, and it’s free! The more information you provide about your business on Google, the more likely you are to reach potential customers.
Claim and optimize your dental practice Google My Business profile ASAP! Read More »
