With two years of unprecedented change in the dental industry behind us, it’s time to evaluate emerging trends in the new practice landscape and the direction dental marketing is heading. From 24/7 patient convenience to new social media platforms to targeted advertising, consider your current practice marketing strategy and how you can incorporate these new […]
30 Dental Practice Marketing Trends to Watch in 2022 Read More »
You’ve got a strategic review response plan in place. Now, you must focus on how to best respond to the reviews coming into your practice. Today, our Whiteboard Marketing team explains how to effectively respond to patient reviews — and how important responding to reviews is for the success of your dental practice. The Benefits
How to Effectively Respond to Your Dental Practice’s Reviews Read More »
In today’s digital world, online reviews and reputation management matter to your dental practice more than ever. Ninety-four percent of patients use online reviews to evaluate providers, and 72% look at reviews as their first step to finding a new provider or to confirm practice credentials. Positive reviews help patients gain trust and confidence to
Why Online Reviews Matter For Your Dental Practice Read More »
In July 2021, Local SEO expert and Google Top Contributor Joy Hawkins and her team at Sterling Sky did an analysis of over 1,000 Google Posts for local businesses. After reading their findings, our staff did an analysis of Google Posts for our clients. Hawkins and her team focused on a wide variety of businesses,
How to Create the Best Google Business Profile Posts For Dentists Read More »
Google Posts are updates you can post directly to your Google Business Profile that provide business updates, offers and event information to anyone searching for your business. At Whiteboard Marketing, we post Google Posts twice a month on our clients’ Google Business Profiles as part of our Local SEO and social media services. Since Google
Why Are Google Posts Important for Dentists? Read More »
With 2022 just around the corner, it’s time to start planning your dental practice marketing strategy for next year. If you’ve never created a marketing action plan for your practice, the thought can be intimidating. However, it often just requires some valuable time spent evaluating current patient data, your goals as a practice and your
The Step-by-Step Guide to Creating a Dental Marketing Plan Read More »
Advertising is a necessity when marketing your dental practice, but how do you decide which platforms to use when targeting new patients? Google Pay-Per-Click (PPC) and Facebook Ads are two of the most common and effective forms of paid marketing on the Internet. Currently in 2021, Facebook has nearly 3 billion active monthly users, and
Facebook Ads versus Google Ads for Dentists Read More »
This time of year, your patients with dental insurance likely have remaining benefits in their Health Savings Account. However, if patients don’t use their benefits before December 31, 2021, they won’t roll over for 2022. “Use It or Lose It” benefit reminders are an excellent opportunity to market your practice to patients, and help them
How to Market “Use It or Lose It” Benefits to Patients Read More »
In today’s post-COVID world, the dental industry is facing major staffing shortages like many other industries across the country. More than 80% of dentists hiring for at least one position have said the recruitment process is extremely challenging, according to the American Dental Association. Finding the great staff and talent you need can feel overwhelming.
5 Best Hiring Tips for Your Dental Practice Read More »
While your organic social media content, paid boosting and active reviews strategy give you plenty of valuable visibility on the Internet and in your community, using paid advertising on Google is the final touch for your digital marketing efforts. Utilizing a Pay-Per-Click ad on Google helps you reach untapped markets every time a patient searches
How to Get New Patients with Google Pay-Per-Click Ads Read More »
