In today’s digital world, online reviews and reputation management matter to your dental practice more than ever. Ninety-four percent of patients use online reviews to evaluate providers, and 72% look at reviews as their first step to finding a new provider or to confirm practice credentials. Positive reviews help patients gain trust and confidence to […]
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In July 2021, Local SEO expert and Google Top Contributor Joy Hawkins and her team at Sterling Sky did an analysis of over 1,000 Google Posts for local businesses. After reading their findings, our staff did an analysis of Google Posts for our clients. Hawkins and her team focused on a wide variety of businesses,
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Google Posts are updates you can post directly to your Google Business Profile that provide business updates, offers and event information to anyone searching for your business. At Whiteboard Marketing, we post Google Posts twice a month on our clients’ Google Business Profiles as part of our Local SEO and social media services. Since Google
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With 2022 just around the corner, it’s time to start planning your dental practice marketing strategy for next year. If you’ve never created a marketing action plan for your practice, the thought can be intimidating. However, it often just requires some valuable time spent evaluating current patient data, your goals as a practice and your
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Advertising is a necessity when marketing your dental practice, but how do you decide which platforms to use when targeting new patients? Google Pay-Per-Click (PPC) and Facebook Ads are two of the most common and effective forms of paid marketing on the Internet. Currently in 2021, Facebook has nearly 3 billion active monthly users, and
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This time of year, your patients with dental insurance likely have remaining benefits in their Health Savings Account. However, if patients don’t use their benefits before December 31, 2021, they won’t roll over for 2022. “Use It or Lose It” benefit reminders are an excellent opportunity to market your practice to patients, and help them
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In today’s post-COVID world, the dental industry is facing major staffing shortages like many other industries across the country. More than 80% of dentists hiring for at least one position have said the recruitment process is extremely challenging, according to the American Dental Association. Finding the great staff and talent you need can feel overwhelming.
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While your organic social media content, paid boosting and active reviews strategy give you plenty of valuable visibility on the Internet and in your community, using paid advertising on Google is the final touch for your digital marketing efforts. Utilizing a Pay-Per-Click ad on Google helps you reach untapped markets every time a patient searches
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Patient reviews are a vital part of building your new patient base and establishing your Expertise, Authority and Trust (EAT) for search engine optimization. Positive reviews provide reliable feedback from real patients, which entices potential new patients to make an appointment with you. Additionally, Google views a practice that regularly gets positive reviews as a
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Your social media posts may reach a decent amount of potential patients organically, but are you still unsatisfied with the reach and engagement you have with each post? If so, utilize the Boosting feature on social media to increase who sees your content and reach new audiences. “Boosting” refers to putting money behind a social
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