How Do I Make Google Ads Work for my Dental Practice?

If you’re looking for new patients, want to build your brand, have just brought on a new dentist or are in areas with competitive markets, pay-per-click advertising on Google can be a valuable component of your marketing strategy.  While your marketing partner is an incredibly valuable resource in helping you succeed, you need to do

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What Are Google Ads and Why Are They Important to My Dental Practice?

If you’re looking for ways to generate new patients for your dental practice by using Google, you may have heard of Google Ads. Google Pay-Per-Click advertising, or PPC, is an excellent–and often necessary–investment for dentists looking to consistently grow their practice within a specific time frame.  With over 63,000 Google searches made each second, using

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How Do I Increase My Dental Practice Revenue? Modernize Your Website!

Dental patients today are increasingly accustomed to being online 24 hours a day, seven days a week. The internet allows patients to be instantly connected to anything they need conveniently at their fingertips.  Making it easy for patients to schedule an appointment, complete forms, chat and even pay bills online is the new normal. How

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How to Show Up on Google When a Patient Searches for a New Dentist

Google is the most widely used search engine in the world. According to SEMrush, Google receives over 40,000 search queries per second, equating to over 3.5 billion searches a day. When patients look for a new dentist, they will most likely turn to Google for their search.  Making it easy for patients to discover you

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Christine Crooks Joins Whiteboard Marketing as Managing Director

Whiteboard Marketing, a nationally-recognized dental marketing agency, announced today that 20-year agency veteran Christine Crooks has joined the company as its first Managing Director.  In this newly created role, Crooks will lead the company’s long-term vision, growth and development, while overseeing operational efficiencies and client service delivery. Crooks brings with her extensive agency marketing and

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30 Dental Practice Marketing Trends to Watch in 2022

With two years of unprecedented change in the dental industry behind us, it’s time to evaluate emerging trends in the new practice landscape and the direction dental marketing is heading. From 24/7 patient convenience to new social media platforms to targeted advertising, consider your current practice marketing strategy and how you can incorporate these new

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How to Effectively Respond to Your Dental Practice’s Reviews

You’ve got a strategic review response plan in place. Now, you must focus on how to best respond to the reviews coming into your practice. Today, our Whiteboard Marketing team explains how to effectively respond to patient reviews — and how important responding to reviews is for the success of your dental practice. The Benefits

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