Health Savings Account (HSA) or a Flexible Spending Arrangement (FSA)

This blog is part three of a three-part series on the current state of the dental insurance industry, written by industry thought leader and Whiteboard Marketing Market Advisory Council member, Nick Sanyk of Smile Hilliard. HSA and FSA Accounts   Many patients wonder if they are able to use a Health Savings Account (HSA) or […]

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Here’s Why You Need to Track Your Dental Marketing Success

Developing your marketing plan on data you’ve collected ensures you’ll target patients where they are online–and reveals new opportunities to reach patients and reallocate resources. At Whiteboard Marketing, we build each client’s plan based on data, analytics and tracking. Today, we share the basics of tracking your marketing–and how crucial this is for success. Benefits

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10 Things You Need to Know Before Hiring a Marketing Agency for Your Dental Practice

Want to hire a dental marketing agency, but aren’t sure where to start? Our Account Manager team is here to help with 10 essential tidbits you need to know when looking for the perfect fit–and what you can do to make marketing success a reality. #1: You Went to School to Become a Dentist–Not a

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The Best Ways to Communicate With Your Patients–According to Marketing Experts

Communication during the new patient journey encompasses every touchpoint you have with patients that represents your brand. Today, our Account Manager team outlines the major forms of patient communication within the digital marketing ecosystem–and why they matter to your ultimate success as a practice. When these tactics are used in combination, you can both meet

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How to Build a Dental Practice Website for the Patient and Staff Experience

How your dental practice website is built and designed helps convert patients, so how do you optimize your site so they choose you for dental care? Our web team shares how to craft a website that does just this–and makes life easier for your Front Desk staff, too. Why Your Dental Practice Website Matters Your

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Why Your Dental Practice Needs Social Media

In the digital age, your patients live on social media. More and more families find their medical providers, including dentists, on social networking platforms. Today, our team explains why your dental practice needs social media–especially Facebook. Using Facebook For Your Dental Practice Think about these statistics. Facebook boasts over 1.5 billion active daily users, and

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