Whiteboard Marketing
Tag Archives: Dental Marketing

How To Create and Post A Facebook Ad

by Whiteboard Marketing

Posted on July 30, 2021 at 16:04 PM

How To Create and Post A Facebook Ad Facebook ads are an extremely effective strategy that all dentists should incorporate into their marketing program. With roughly 2.85 billion monthly active users, Facebook is the most popular social media platform and a perfect place to advertise to both current and prospective patients. To understand how Facebook […]

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What Am I Even Paying For?  

by Whiteboard Marketing

Posted on June 14, 2021 at 07:00 AM

10 Items Marketing Agencies Need to Convey to their Clients    Some Marketing Agencies go through their task checklists and think they are accomplishing great feats, while ignoring the single most important metric.  One of the most advantageous aspects of digital marketing is the ability to measure ROI.  Marketing isn’t free, it takes time and […]

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How to Add a Blog Page and Post a Blog On Your Website

by Whiteboard Marketing

Posted on May 28, 2021 at 19:30 PM

Recently, our Whiteboard Marketing team wrote a blog for the Florida Dental Association titled “5 Reasons Your Website Needs a Blog and How to Get Started.” The next step to understanding the value blogs have on your online presence and brand authority is to add a blog page to your website and start posting. Because […]

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Keyword Research and 7 Trending Keywords for Dental Practices

by Corinne Richardson

Posted on April 26, 2021 at 07:28 AM

SEO, or Search Engine Optimization, is not always easy to understand or navigate, but there are free tools that can help! When trying to decipher where to begin with your dental SEO strategy, keyword research is a great place to start. Google Trends is a fantastic resource for anyone curious about what people around the […]

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Top 9 Features Every Modern Dental Practice Website Needs

by Alex Francis

Posted on April 05, 2021 at 17:22 PM

In today’s marketing world there are many ways to get the word out about your business, but your website will be the most important tool in your marketing arsenal. When you are looking at the content that your website provides, there are certain features you can add that will help provide important information to patients […]

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5 Ways To Modernize Your Practice For New And Existing Patients

by Sean White

Posted on January 29, 2021 at 07:00 AM

In this age of technology, your millennial patients and prospects (one-third of our population) don’t just crave modern convenience; they expect it. Everyone is online, so your practice must meet your audience where they are. Enhancing your customer experience with technological amenities not only helps you keep up with the competition but set a new […]

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How to Recover from the Dental Hygiene Appointment Dropoff

by Whiteboard Marketing

Posted on September 11, 2020 at 13:42 PM

It has been nearly six months since dental offices were forced to close their doors to non-emergency dental patients. Little to no hygiene appointments this spring, means fewer follow-up hygiene appointments six months later. This presents a potentially revolving problem every six months if your patients aren’t scheduled for their routine hygiene appointments. Steven Jensen […]

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Should I Add Live Chat to My Dental Practice Website?

by Jason McCurdy

Posted on June 05, 2020 at 12:18 PM

When asking the question, “should I add live chat to my dental practice website?”, the answer is a loud “Yes.” Here is the reality; your patients want options. They want options when it comes to the restaurants they choose to go to. They want options when it comes to what school they sent their kids […]

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How Coronavirus Has Changed The Way Patients Search For A Dentist

by Whiteboard Marketing

Posted on May 29, 2020 at 12:15 PM

Media Habits and Media Consumption Well, you’re at home.  All day. Every day. And night.  Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient.     Organic traffic from SEO is a 24-7, 365 foundation that is […]

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Google Algorithm Updates That Affect Dentists

by Whiteboard Marketing

Posted on May 07, 2020 at 23:32 PM

  The past month has had as much search engine volatility as I’ve seen in the past 20 years.  Google and other search engines are updating their algorithms to improve the new Covid-19 affected user experience. Users are in a research gathering mindset, as opposed to the reality we knew a couple months ago, where […]

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