Whiteboard Marketing
Tag Archives: Dental Marketing

How to Recover from the Dental Hygiene Appointment Dropoff

by Nick Chuvalas

Posted on September 11, 2020 at 13:42 PM

It has been nearly six months since dental offices were forced to close their doors to non-emergency dental patients. Little to no hygiene appointments this spring, means fewer follow-up hygiene appointments six months later. This presents a potentially revolving problem every six months if your patients aren’t scheduled for their routine hygiene appointments. Steven Jensen […]

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Should I Add Live Chat to My Dental Practice Website?

by Jason McCurdy

Posted on June 05, 2020 at 12:18 PM

When asking the question, “should I add live chat to my dental practice website?”, the answer is a loud “Yes.” Here is the reality; your patients want options. They want options when it comes to the restaurants they choose to go to. They want options when it comes to what school they sent their kids […]

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How Coronavirus Has Changed The Way Patients Search For A Dentist

by Jon Cahen

Posted on May 29, 2020 at 12:15 PM

Media Habits and Media Consumption Well, you’re at home.  All day. Every day. And night.  Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient.     Organic traffic from SEO is a 24-7, 365 foundation that is […]

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Google Algorithm Updates That Affect Dentists

by Jon Cahen

Posted on May 07, 2020 at 23:32 PM

  The past month has had as much search engine volatility as I’ve seen in the past 20 years.  Google and other search engines are updating their algorithms to improve the new Covid-19 affected user experience. Users are in a research gathering mindset, as opposed to the reality we knew a couple months ago, where […]

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Implement these 5 reopening marketing strategies to boost your patient visits

by Kristi Simone

Posted on May 04, 2020 at 17:24 PM

As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country.   Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. […]

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Dental Practices: The Post-COVID Grand Re-Opening

by Sean White

Posted on April 13, 2020 at 15:10 PM

Recently, media outlets and health administrators have been dropping glimmers of hope, hinting that the path to the new normal should be ramping up shortly. Although handshakes may be a thing of the past, it’s overwhelmingly pleasing to hear signs of hope from the Dr. Fauci’s of the world. Just a few weeks ago, your […]

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PPC Advertising Pays Off Big for Dental Practices

by Kelley Finan

Posted on November 08, 2019 at 13:09 PM

In our work with dental practices, we’re seeing an upward trend with dentists who use PPC (pay-per-click) advertising as a primary strategy in their marketing efforts. These dentists are reporting increased visits to their websites, more calls and contact form submissions, and higher rates of conversion from web searchers to patients.  Simply put, PPC is […]

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Does Responding to Online Patient Reviews Violate HIPAA?

by Kristi Simone

Posted on May 24, 2019 at 19:55 PM

You Can Respond to Online Patient Reviews and Maintain HIPAA Compliance We manage marketing for approximately 130 dental practices across the US, including online reviews and reputation management. Maintaining HIPAA compliance is the absolute priority when we respond to reviews, but we do respond to positive and negative reviews with some specific parameters. Below are […]

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4 Steps to Telling Your Brand Story on Social Media

by Abby Hanson and Kristi Simone

Posted on March 12, 2018 at 08:00 AM

As social media continues to evolve at a rapid-fire pace, we see recurring recommendations to make your business stand out by telling its brand story. Everyone loves a great story, and that mindset doesn’t change for what people read on social media. Professor Marcus Collins at University of Michigan says, “As storytelling animals, we humans […]

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Tutorial: Use iMovie to Make Facebook Cover Videos With Photos

by Nicole Weiss

Posted on February 19, 2018 at 15:47 PM

Facebook quietly introduced the option to add video covers to your Facebook business page.  While there are many templated options online to upload your images, some can be costly and only offer a few choices for your photos. Some online options to consider are: MakerMoon Animoto Adobe Spark However, our favorite option is iMovie . […]

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