Earlier this month, we discussed your responsibilities as a dentist for helping your Google pay-per-click campaigns succeed. Part of this is knowing your current and potential patient base and having realistic goals for your ad results. Today, we cover the essential information you need to properly build your campaign, and what you can expect for […]
How Do I Build My Google PPC Strategy? Read More »
If you’re looking for new patients, want to build your brand, have just brought on a new dentist or are in areas with competitive markets, pay-per-click advertising on Google can be a valuable component of your marketing strategy. While your marketing partner is an incredibly valuable resource in helping you succeed, you need to do
How Do I Make Google Ads Work for my Dental Practice? Read More »
If you’re looking for ways to generate new patients for your dental practice by using Google, you may have heard of Google Ads. Google Pay-Per-Click advertising, or PPC, is an excellent–and often necessary–investment for dentists looking to consistently grow their practice within a specific time frame. With over 63,000 Google searches made each second, using
What Are Google Ads and Why Are They Important to My Dental Practice? Read More »
Advertising is a necessity when marketing your dental practice, but how do you decide which platforms to use when targeting new patients? Google Pay-Per-Click (PPC) and Facebook Ads are two of the most common and effective forms of paid marketing on the Internet. Currently in 2021, Facebook has nearly 3 billion active monthly users, and
Facebook Ads versus Google Ads for Dentists Read More »
While your organic social media content, paid boosting and active reviews strategy give you plenty of valuable visibility on the Internet and in your community, using paid advertising on Google is the final touch for your digital marketing efforts. Utilizing a Pay-Per-Click ad on Google helps you reach untapped markets every time a patient searches
How to Get New Patients with Google Pay-Per-Click Ads Read More »
So many factors come into play when starting a pay-per-click (PPC) campaign. A poorly optimized campaign is a waste of money and resources. As a small business owner, you are tasked with being the company accountant, lawyer, human resources, marketing and everything else. The details in researching and setting up a profitable PPC campaign can
5 Tips to Maximize Your Small Business PPC Budget Read More »
Media Habits and Media Consumption Well, you’re at home. All day. Every day. And night. Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient. Organic traffic from SEO is a 24-7, 365 foundation that is built
How Coronavirus Has Changed The Way Patients Search For A Dentist Read More »
In our work with dental practices, we’re seeing an upward trend with dentists who use PPC (pay-per-click) advertising as a primary strategy in their marketing efforts. These dentists are reporting increased visits to their websites, more calls and contact form submissions, and higher rates of conversion from web searchers to patients. Simply put, PPC is
PPC Advertising Pays Off Big for Dental Practices Read More »
Is PPC something your business should be investing in? You should and here’s why: What is PPC? PPC stands for pay-per-click, which increases your business’ search position on Google to gain exposure. It stands for pay-per-click, which is the ability to show advertisements to users on both Google and Facebook based on their browsing interests,
How Long Should I Invest in PPC Before I See Results? Read More »
Have you heard of someone in the marketing field discussing the benefits of PPC? Whether it be for Google or Facebook, large company or small, PPC can grow your brand. With the age of technology growing, marketing is becoming prominently digital creating a presence, not only face-to-face, but on the world wide web. Take a
Best PPC Campaigns for Small Businesses Read More »
