The Importance of Online Reviews in the Consumer Decision-Making Process

Reviews /

The Relevance of Online Reviews Online reviews for products and services dominate today’s internet. It is relatively difficult to find a well-known product or service that doesn’t have reviews. In fact, browsing through reviews has become a pre-purchase routine for most consumers. Through a recent study by BrightLocal, researchers found that only 10% of today’s […]

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Should I Be Responding to My Positive Reviews?

Branding, Digital Marketing, Reviews /

You may be carefully monitoring your online reputation for negative reviews, but what about the positive feedback you receive? Are those reviews important? And, do you need to respond to them? Short answer-Yes, No and Maybe. Reviews are the first resource most potential customers go to when deciding to buy a product or service.  According

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