This time of year, your patients with dental insurance likely have remaining benefits in their Health Savings Account. However, if patients don’t use their benefits before December 31, 2021, they won’t roll over for 2022. “Use It or Lose It” benefit reminders are an excellent opportunity to market your practice to patients, and help them […]
How to Market “Use It or Lose It” Benefits to Patients Read More »
In today’s post-COVID world, the dental industry is facing major staffing shortages like many other industries across the country. More than 80% of dentists hiring for at least one position have said the recruitment process is extremely challenging, according to the American Dental Association. Finding the great staff and talent you need can feel overwhelming.
5 Best Hiring Tips for Your Dental Practice Read More »
While your organic social media content, paid boosting and active reviews strategy give you plenty of valuable visibility on the Internet and in your community, using paid advertising on Google is the final touch for your digital marketing efforts. Utilizing a Pay-Per-Click ad on Google helps you reach untapped markets every time a patient searches
How to Get New Patients with Google Pay-Per-Click Ads Read More »
A successful digital marketing strategy makes use of multiple elements, two of which are SEO (search engine optimization) and social media. SEO and social media work together in many ways to increase your website’s organic traffic. While social media management doesn’t directly impact SEO as a search engine ranking factor, it does still add immense
8 Ways Social Media Is Good for Organic Traffic Read More »
SEO, or Search Engine Optimization, is not always easy to understand or navigate, but there are free tools that can help! When trying to decipher where to begin with your dental SEO strategy, keyword research is a great place to start.
Keyword Research and 7 Trending Keywords for Dental Practices Read More »
In this age of technology, your millennial patients and prospects (one-third of our population) don’t just crave modern convenience; they expect it. Everyone is online, so your practice must meet your audience where they are. Enhancing your customer experience with technological amenities not only helps you keep up with the competition but set a new
5 Ways To Modernize Your Practice For New And Existing Patients Read More »
It has been nearly six months since dental offices were forced to close their doors to non-emergency dental patients. Little to no hygiene appointments this spring, means fewer follow-up hygiene appointments six months later. This presents a potentially revolving problem every six months if your patients aren’t scheduled for their routine hygiene appointments. Steven Jensen
How to Recover from the Dental Hygiene Appointment Dropoff Read More »
When asking the question, “should I add live chat to my dental practice website?”, the answer is a loud “Yes.” Here is the reality; your patients want options. They want options when it comes to the restaurants they choose to go to. They want options when it comes to what school they sent their kids
Should I Add Live Chat to My Dental Practice Website? Read More »
The past month has had as much search engine volatility as I’ve seen in the past 20 years. Google and other search engines are updating their algorithms to improve the new Covid-19 affected user experience. Users are in a research gathering mindset, as opposed to the reality we knew a couple months ago, where consumerism
Google Algorithm Updates That Affect Dentists Read More »
As part of your post-COVID-19 re-opening process, it is important that every person on your team communicates the same message to patients. Create your practice policies and protocols, outline messages to communicate for each protocol; then, script these messages so everyone speaks in the same “voice.” Affordable Care + Dental Membership Plans Talking Points We
COVID Patient Scripts and Talking Points for Your Front Desk Team Read More »
