7 Ways To Not Waste The Money You’re Paying To Whiteboard Marketing

“So a guy walks into a dental office…” By all accounts, he’s a nice gentleman and after examining his mouth and radiographs you identify many trouble areas. You are both a thorough and caring dentist, so you take the time to explain to the man why 5 teeth need to be extracted, 10 require fillings, …

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Here’s Why You Need to Track Your Dental Marketing Success

Developing your marketing plan on data you’ve collected ensures you’ll target patients where they are online–and reveals new opportunities to reach patients and reallocate resources. At Whiteboard Marketing, we build each client’s plan based on data, analytics and tracking. Today, we share the basics of tracking your marketing–and how crucial this is for success. Benefits …

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10 Things You Need to Know Before Hiring a Marketing Agency for Your Dental Practice

Want to hire a dental marketing agency, but aren’t sure where to start? Our Account Manager team is here to help with 10 essential tidbits you need to know when looking for the perfect fit–and what you can do to make marketing success a reality. #1: You Went to School to Become a Dentist–Not a …

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Understanding Your New Patient’s Journey

Ninety percent of patients currently search online to find their new dentist–either to find a new practice or to confirm a referral. Patients aren’t just searching for a “dentist near me” and choosing the first option–they’re closely combing through the Internet before they decide to book an appointment.  Before calling you, a new patient has …

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Why Your Dental Practice Needs Social Media

In the digital age, your patients live on social media. More and more families find their medical providers, including dentists, on social networking platforms. Today, our team explains why your dental practice needs social media–especially Facebook. Using Facebook For Your Dental Practice Think about these statistics. Facebook boasts over 1.5 billion active daily users, and …

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What Are Google Ads and Why Are They Important to My Dental Practice?

If you’re looking for ways to generate new patients for your dental practice by using Google, you may have heard of Google Ads. Google Pay-Per-Click advertising, or PPC, is an excellent–and often necessary–investment for dentists looking to consistently grow their practice within a specific time frame.  With over 63,000 Google searches made each second, using …

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How to Add a Blog Page and Post a Blog on Your Website

Recently, our Whiteboard Marketing team wrote a blog for the Florida Dental Association titled “5 Reasons Your Website Needs a Blog and How to Get Started.” The next step to understanding the value blogs have on your online presence and brand authority is to add a blog page to your website and start posting. Because …

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Top 9 Features Every Modern Dental Practice Website Needs

In today’s marketing world there are many ways to get the word out about your business, but your website will be the most important tool in your marketing arsenal. When you are looking at the content that your website provides, there are certain features you can add that will help provide important information to patients …

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