This blog is part one of a three-part series on the current state of the dental insurance industry, written by industry thought leader and Whiteboard Marketing Market Advisory Council member, Nick Sanyk of Smile Hilliard. Do You Take My Insurance? One of the most common questions we get is if we “take” or “accept” a […]
Common Dental Insurance Questions Read More »
Ninety percent of patients currently search online to find their new dentist–either to find a new practice or to confirm a referral. Patients aren’t just searching for a “dentist near me” and choosing the first option–they’re closely combing through the Internet before they decide to book an appointment. Before calling you, a new patient has
Understanding Your New Patient’s Journey Read More »
Communication during the new patient journey encompasses every touchpoint you have with patients that represents your brand. Today, our Account Manager team outlines the major forms of patient communication within the digital marketing ecosystem–and why they matter to your ultimate success as a practice. When these tactics are used in combination, you can both meet
The Best Ways to Communicate With Your Patients–According to Marketing Experts Read More »
How your dental practice website is built and designed helps convert patients, so how do you optimize your site so they choose you for dental care? Our web team shares how to craft a website that does just this–and makes life easier for your Front Desk staff, too. Why Your Dental Practice Website Matters Your
How to Build a Dental Practice Website for the Patient and Staff Experience Read More »
Your dental practice website helps Google find your practice when a patient searches for a dentist online, and how your website is built and designed can make it one of your most valuable sales tools. Today, our web team discusses how you can get your website to show up when patients search–and why this is
How to Optimize Your Dental Practice Website for Patient Search Read More »
In the digital age, your patients live on social media. More and more families find their medical providers, including dentists, on social networking platforms. Today, our team explains why your dental practice needs social media–especially Facebook. Using Facebook For Your Dental Practice Think about these statistics. Facebook boasts over 1.5 billion active daily users, and
Why Your Dental Practice Needs Social Media Read More »
With over one billion active monthly users and over 200 million active business accounts, “Should my practice get an Instagram?” is one of the most common questions we hear from clients. Today, our social media team breaks down the benefits of the platform and what makes a practice a good candidate for Instagram. Benefits of
Does My Dental Practice Need Instagram? Read More »
While the popularity of online scheduling is rising among dental patients, front desk calls are still highly popular when it comes to booking appointments. The difference between a patient choosing your practice over a competitor comes down to your Front Desk staff “closing the sale” with helpful, accurate information. Here’s where call tracking and recording
Why Should I Track and Listen to my Dental Practice Phone Calls? Read More »
A fundamental part of your success as a dental practice is showing up on Google when a patient searches for a new dentist. Search Engine Optimization (SEO) provides the visibility you need–and one way to start is by developing a monthly blog for your practice. In fact, here at Whiteboard Marketing, our clients who integrate
Why Does My Dental Practice Need a Blog? Read More »
Earlier this month, we discussed your responsibilities as a dentist for helping your Google pay-per-click campaigns succeed. Part of this is knowing your current and potential patient base and having realistic goals for your ad results. Today, we cover the essential information you need to properly build your campaign, and what you can expect for
How Do I Build My Google PPC Strategy? Read More »
