Ninety percent of patients currently search online to find their new dentist–either to find a new practice or to confirm a referral. Patients aren’t just searching for a “dentist near me” and choosing the first option–they’re closely combing through the Internet before they decide to book an appointment. Before calling you, a new patient has […]
Understanding Your New Patient’s Journey Read More »
With over one billion active monthly users and over 200 million active business accounts, “Should my practice get an Instagram?” is one of the most common questions we hear from clients. Today, our social media team breaks down the benefits of the platform and what makes a practice a good candidate for Instagram. Benefits of
Does My Dental Practice Need Instagram? Read More »
With two years of unprecedented change in the dental industry behind us, it’s time to evaluate emerging trends in the new practice landscape and the direction dental marketing is heading. From 24/7 patient convenience to new social media platforms to targeted advertising, consider your current practice marketing strategy and how you can incorporate these new
30 Dental Practice Marketing Trends to Watch in 2022 Read More »
You don’t have to be a graphic designer or advertising expert to create click-worthy, engaging content for your practice/business’ social media page. Below are five easy-to-use social media tools that our digital marketing team uses to schedule great content for our clients. 1. Canva This user-friendly graphic software is perfect for creating eye-catching graphics and
5 Tools to Take Your Social Media From Good to Great Read More »
For those new to the world of social media, understanding each social channel can be a little overwhelming. With Twitter, Facebook, Instagram, LinkedIn and more, it can be hard to figure out which ones to utilize. While it may seem tempting to create an account on every platform, this can end up doing more harm
How to Choose the Right Social Media Channel for Your Business Read More »
As social media continues to evolve at a rapid-fire pace, we see recurring recommendations to make your business stand out by telling its brand story. Everyone loves a great story, and that mindset doesn’t change for what people read on social media. Professor Marcus Collins at University of Michigan says, “As storytelling animals, we humans
4 Steps to Telling Your Brand Story on Social Media Read More »
Let’s face the facts, today’s world is social. And, social media is at the heart of it all. There are various social platforms, tools and techniques that can become overwhelming for businesses to balance. We are here to help! Below are our five tips to simplify social media for your business: Identify Start by identifying
