4 Steps to Telling Your Brand Story on Social Media

As social media continues to evolve at a rapid-fire pace, we see recurring recommendations to make your business stand out by telling its brand story. Everyone loves a great story, and that mindset doesn’t change for what people read on social media. Professor Marcus Collins at University of Michigan says, “As storytelling animals, we humans […]

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Tutorial: Use iMovie to Make Facebook Cover Videos With Photos

Facebook quietly introduced the option to add video covers to your Facebook business page.  While there are many templated options online to upload your images, some can be costly and only offer a few choices for your photos. Some online options to consider are: MakerMoon Animoto Adobe Spark However, our favorite option is iMovie .

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How Long Should I Invest in PPC Before I See Results?

Is PPC something your business should be investing in?  You should and here’s why: What is PPC? PPC stands for pay-per-click, which increases your business’ search position on Google to gain exposure. It stands for pay-per-click, which is the ability to show advertisements to users on both Google and Facebook based on their browsing interests,

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How to Design a Website My Customers Will Actually Use

We understand how overwhelming website design can be, especially at the beginning of the process. Where do you even begin? While all businesses are unique and use their websites differently, we have found that most small businesses want the same three ideas incorporated in a new site: Clear branding (prominent logo, phone number, slogan, colors)

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