While most of us are practicing social distancing while sheltering-in-place, people are searching the web more than ever. In fact, total internet hits have surged by between 50% and 70%, according to preliminary statistics. Now is the time to continue marketing and communicating with your current and prospective patients. Here are 20 things you can […]
Your COVID-19 Marketing Checklist to Implement Right Now Read More »
Last Friday, we recommended that dentists (and all medical professionals who have direct contact with patients) incorporate teledentistry into their patient treatment protocol, especially during COVID-19. A vital next step is to communicate and market to your current and prospective patients. We have listed below several marketing channels to communicate your teledentistry capabilities: Your Website
Communicating Your Teledentistry Services to Patients Read More »
It’s not too early to start planning your post-COVID production ramp-up strategy. And, how you communicate with your patients now will have an impact on your rescheduling success later. Once the “air clears”, your primary goal will be to get the highest production patients in your chair as quickly as possible you can so that
Your Post-COVID Strategies and Patient Communication Read More »
Whether your practice is completely closed or available for emergency appointments only, it’s critical that you identify who is answering your phones during the COVID-19 crisis. We absolutely know that you must continue to communicate with your patients and community during this time. How you do it is equally important as what you say. Say
Who’s Answering Your Office Phones During The COVID-19 Crisis? Read More »
Communication with your patients and the community is key to managing the impact COVID-19 is having on your practice. First, if you are staying open for dental emergencies, please communicate that information, making it known wherever you see fit (website, social media, etc.). By continuing to provide emergency treatments, you are providing a vital service
How to Communicate to Your Patients about COVID-19 Read More »
Google has been making changes to your Google My Business (GMB) Page lately and it will benefit your business to utilize the new tools that have been added. As we know, Google is constantly working to help local businesses get found online, especially by prospective customers who are near your location. Make sure you
Make These Updates to Your Google My Business Page Now! Read More »
Google recently launched Google Posts inside of your Google My Business Page. Truly, this is one of the only “free advertising” opportunities Google gives businesses, so you should take advantage of it. What are Google Posts? Inside your Google My Business page, Google has created a feature called “Posts.” Posts allow you to publish information
What Are Google Posts and How Do I Get Started? Read More »
Google recently introduced a new feature called Google Messaging. Google Messaging allows you to chat directly with customers who find your business listing on Google Search. Google says, “Responding to customers can help you answer their questions, tell your business’s story, and attract more people to your location.” Where does Google Messaging show up during
What Is Google Messaging and How Do I Use It? Read More »
Google recently introduced some new changes to its account security features, and it’s time to take notice. You’ve thought about internet security before, right? That’s because internet privacy has become an important issue, particularly in the United States. Never one to fall behind, Google has taken note and developed new privacy features for your account.
Opt-In: Google Enhances Account Security Read More »
