You’ve got a strategic review response plan in place. Now, you must focus on how to best respond to the reviews coming into your practice. Today, our Whiteboard Marketing team explains how to effectively respond to patient reviews — and how important responding to reviews is for the success of your dental practice. The Benefits […]
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In today’s digital world, online reviews and reputation management matter to your dental practice more than ever. Ninety-four percent of patients use online reviews to evaluate providers, and 72% look at reviews as their first step to finding a new provider or to confirm practice credentials. Positive reviews help patients gain trust and confidence to
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This time of year, your patients with dental insurance likely have remaining benefits in their Health Savings Account. However, if patients don’t use their benefits before December 31, 2021, they won’t roll over for 2022. “Use It or Lose It” benefit reminders are an excellent opportunity to market your practice to patients, and help them
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Claim and optimize your dental practice Google My Business profile ASAP! Claiming and optimizing your Google My Business (GMB) profile is one of the most valuable components of your Local SEO strategy, and it’s free! The more information you provide about your business on Google, the more likely you are to reach potential customers.
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Google My Business Launches “Accepted Insurances” Feature Google My Business has added an “Accepted Insurances” section in knowledge panels for patients curious about dental practices’ insurance options. While the feature has yet to become fully functional, it appears to pull insurance data from other sources across the web. Patients are always looking for easier ways
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A successful digital marketing strategy makes use of multiple elements, two of which are SEO (search engine optimization) and social media. SEO and social media work together in many ways to increase your website’s organic traffic. While social media management doesn’t directly impact SEO as a search engine ranking factor, it does still add immense
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SEO, or Search Engine Optimization, is not always easy to understand or navigate, but there are free tools that can help! When trying to decipher where to begin with your dental SEO strategy, keyword research is a great place to start.
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In this age of technology, your millennial patients and prospects (one-third of our population) don’t just crave modern convenience; they expect it. Everyone is online, so your practice must meet your audience where they are. Enhancing your customer experience with technological amenities not only helps you keep up with the competition but set a new
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QR Codes Are Back for Dental Marketing! As COVID is causing many businesses to keep customers safe by using QR codes to showcase a product, service more menu, we are seeing the same trend in the dental industry! Our team has been incorporating QR codes into our clients’ graphics, emails, and social media posts to
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If a picture is worth a thousand words, imagine how many a video is worth! In this blog, we will be giving you plenty of helpful information on the best practices to post a video on your Facebook page. Benefits of Video Databox ran a study to see just how useful a video can be
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