Facebook announced on February 1 that it has changed its algorithm to feature News Feed posts based on qualitative feedback of users’ experiences, ultimately to serve more relevant posts and generate higher engagement.

According to Facebook’s Cheng Zhang, Software Engineer, and Si Chen, Software Engineer, “We saw through our research that people reported having a better News Feed experience when the stories they see at the top are stories they are both likely to rate highly if asked and likely to engage with.”

So, what does this mean for business?  

Facebook doesn’t want you asking followers to “like this post” to increase likes and shares.  The powers that be say they want you to post content that is truly engaging, so people will like it on their own free will.  Essentially, what you post matters.

Facebook also wants to see content that will be “liked” and “shared,” not just read.  The Facebook gurus say, the impact on your page posts will vary depending on who your audience is and your posting activity.

So, what will you post today?