facebook

Facebook’s Algorithm Changes Mean Quality Over Quantity

Facebook announced on February 1 that it has changed its algorithm to feature News Feed posts based on qualitative feedback of users’ experiences, ultimately to serve more relevant posts and generate higher engagement.

According to Facebook’s Cheng Zhang, Software Engineer, and Si Chen, Software Engineer, “We saw through our research that people reported having a better News Feed experience when the stories they see at the top are stories they are both likely to rate highly if asked and likely to engage with.”

So, what does this mean for business?  

Facebook doesn’t want you asking followers to “like this post” to increase likes and shares.  The powers that be say they want you to post content that is truly engaging, so people will like it on their own free will.  Essentially, what you post matters.

Facebook also wants to see content that will be “liked” and “shared,” not just read.  The Facebook gurus say, the impact on your page posts will vary depending on who your audience is and your posting activity.

So, what will you post today?

Tags: , , , , ,

Be the first to comment “Facebook’s Algorithm Changes Mean Quality Over Quantity”

Schedule your free marketing audit + consultation

We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge. Then, we’ll get together to discuss our findings and make a few recommendations to more effectively market your brand and get customers.



Whiteboard Marketing

Whiteboard Marketing

5950 Venture Dr.
Dublin, OH 43017

614.562.1912

info@whiteboard-mktg.com

Google PartnerYext CertifiedPartner Seal
Comments Box SVG iconsUsed for the like, share, comment, and reaction icons

3 days ago

Dublin Jerome High School student, Ellie, spent the last month with us through the Dublin Young Professionals' Academy. Today was her last day, and we're so happy we were able to give her a sneak-peek into the world of marketing. Thanks for everything, Ellie! ... See MoreSee Less

Dublin Jerome High School student, Ellie, spent the last month with us through the Dublin Young Professionals Academy. Today was her last day, and were so happy we were able to give her a sneak-peek into the world of marketing. Thanks for everything, Ellie!Image attachment

1 week ago

Day one of the 2019 Ohio Dental Association - ODA Annual Session was a success. If you're attending this year, make sure to stop by booth 303! #ODAAnnualSession ... See MoreSee Less

Day one of the 2019 Ohio Dental Association - ODA Annual Session was a success. If youre attending this year, make sure to stop by booth 303! #ODAAnnualSessionImage attachment

Comment on Facebook

Nice!! Gooooo WM!!

2 weeks ago

The 11th annual Paragon Management Associates, Inc.'s kiDDS Cup was an event we won't "Fore"get! We had a great time at the golf outing and are honored we got to sponsor a hole and participate in such an incredible cause! ... See MoreSee Less

The 11th annual Paragon Management Associates, Inc.s kiDDS Cup was an event we wont Foreget! We had a great time at the golf outing and are honored we got to sponsor a hole and participate in such an incredible cause!Image attachmentImage attachment

Comment on Facebook

Outstanding!!!

2 weeks ago

Monday mornings are ruff. ... See MoreSee Less

Monday mornings are ruff.Image attachment

2 weeks ago

First week in the books for our newest team member, Corinne! Whiteboard is so lucky to have you. ... See MoreSee Less

First week in the books for our newest team member, Corinne! Whiteboard is so lucky to have you.

Comment on Facebook

Thanks, I'm happy to be here! :)

Load more