In today’s dental practice world, branding is crucial for success. A strong brand identity helps you stand out from other dentists and specialists, connect with patients, and build trust. It’s not just a logo or a name; good dental branding shows your core values, services, and patient experience. A smart brand strategy not only brings […]
Smile Bigger, Grow Faster — Your Dental Practice’s Branding Blueprint Read More »
Dental marketing is a crucial component of growing a successful practice. A well-executed strategy can transform your practice by increasing patient leads, enhancing your online presence, and generating a strong return on investment (ROI). Finding the right dental marketing agency ensures your marketing efforts align with your business goals. The team at Whiteboard Marketing has
How to Choose the Best Dental Marketing Agency for Real ROI Read More »
The dental industry is evolving due to technology and changing patient expectations. To succeed, dental practices must embrace digital transformation in marketing. From intraoral scanners to AI and machine learning, 3D printing to laser dentistry, personalized approaches, online marketing for dentists, group practices, and teledentistry. Understanding these trends helps professionals stay ahead in the digital
2024 Dental Marketing Trends: Future of Dental Practices Read More »
Artificial intelligence (AI) has been making waves in many industries, and the dental industry is no exception. With advancements in AI technology, dental offices are finding new and innovative ways to improve patient care and their overall experience. In this blog, we will discuss how AI can impact a dental office and its relationship with
Artificial Intelligence (AI)-What Dentists Need to Know(for now) Read More »
Claiming and optimizing your Google Business Profile is one of the most valuable components of your Local SEO strategy, and it’s free! As of August 2020, Google is the preferred search engine for 92.05% of people searching for a product or service. In a 2019 study conducted by Moz, 77% of respondents used Google three
How to Claim and Optimize Your Dental Google Business Profile Read More »
It has been nearly six months since dental offices were forced to close their doors to non-emergency dental patients. Little to no hygiene appointments this spring, means fewer follow-up hygiene appointments six months later. This presents a potentially revolving problem every six months if your patients aren’t scheduled for their routine hygiene appointments. Steven Jensen
How to Recover from the Dental Hygiene Appointment Dropoff Read More »
Media Habits and Media Consumption Well, you’re at home. All day. Every day. And night. Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient. Organic traffic from SEO is a 24-7, 365 foundation that is built
How Coronavirus Has Changed The Way Patients Search For A Dentist Read More »
As part of your post-COVID-19 re-opening process, it is important that every person on your team communicates the same message to patients. Create your practice policies and protocols, outline messages to communicate for each protocol; then, script these messages so everyone speaks in the same “voice.” Affordable Care + Dental Membership Plans Talking Points We
COVID Patient Scripts and Talking Points for Your Front Desk Team Read More »
As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country. Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. We
Implement These 5 Reopening Marketing Strategies to Boost your Patient Visits Read More »
Recently, media outlets and health administrators have been dropping glimmers of hope, hinting that the path to the new normal should be ramping up shortly. Although handshakes may be a thing of the past, it’s overwhelmingly pleasing to hear signs of hope from the Dr. Fauci’s of the world. Just a few weeks ago, your
Dental Practices: The Post-COVID Grand Re-Opening Read More »
