What is the difference between marketing as an investment and marketing as an expense? Marketers are constantly pressured to deliver high ROI and justify their marketing spend. But how can you measure marketing ROI? What is the ideal benchmark for your industry? And how do you increase your ROI on your marketing campaigns? This blog […]
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This blog is part one of a three-part series on the current state of the dental insurance industry, written by industry thought leader and Whiteboard Marketing Market Advisory Council member, Nick Sanyk of Smile Hilliard. Do You Take My Insurance? One of the most common questions we get is if we “take” or “accept” a
Common Dental Insurance Questions Read More »
Claim and optimize your dental practice Google My Business profile ASAP! Claiming and optimizing your Google My Business (GMB) profile is one of the most valuable components of your Local SEO strategy, and it’s free! The more information you provide about your business on Google, the more likely you are to reach potential customers.
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Videos perform better than images in Facebook Advertising. Our Digital Marketing Specialist team uncovered new findings that videos in Facebook Ads perform better overall compared to images. Here are some surprising statistics about videos over images in Facebook Ads: Videos get two times the engagement clicks. Videos increase conversions by 20-30 percent. Videos can boost
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Google My Business Launches “Accepted Insurances” Feature Google My Business has added an “Accepted Insurances” section in knowledge panels for patients curious about dental practices’ insurance options. While the feature has yet to become fully functional, it appears to pull insurance data from other sources across the web. Patients are always looking for easier ways
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Ideas For Increasing Engagement for dentists on Social Media Our Digital Marketing Specialist team recommends connecting with your social media audiences in real and authentic ways. Here are just a few ways you can increase engagement on your social media: Share a personal story from you or a team member: “Why did you become a
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How Brands Are Using the New Clubhouse Social Media Platform Clubhouse is an invite-only audio chat app that people are joining to connect over shared interests. Brands like Burger King are already exploring new ways to “engage with consumers and be part of the conversation without encroaching on privacy.” This app could open new doors for fostering
Clubhouse for Dentists Read More »
Dental Marketing Tip! We added an online scheduling tool to Goochland Dentistry’s website in February of 2020 as a way to further modernize their patient experience. In one year, that tool garnered 53 total appointments for the practice – and 29 new patients! Overall, adding an online scheduling feature to their website yielded an average
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How to turn a negative review into a positive opportunity Every business, even the best, will receive bad reviews. Use these opportunities to demonstrate your business’ excellent customer service. Apologize – show you care about their experience and feedback. Stay Calm – don’t respond with negative emotions. Offer a solution to the problem. Offer to
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5 Reasons You Shouldn’t Post to All Your Social Media at Once When posting on your practice’s social media accounts, it’s important to consider the different audiences for each channel. Here’s why you shouldn’t post to every social media account at the same time: Audiences are active on different channels at different times. Demographics vary
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