COVID Patient Scripts and Talking Points for Your Front Desk Team

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As part of your post-COVID-19 re-opening process, it is important that every person on your team communicates the same message to patients. Create your practice policies and protocols, outline messages to communicate for each protocol; then, script these messages so everyone speaks in the same “voice.” Affordable Care + Dental Membership Plans Talking Points We […]

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Implement These 5 Reopening Marketing Strategies to Boost your Patient Visits

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As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country. Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. We

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Frequently Asked Questions About Dental Practice Marketing During COVID-19

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Our Whiteboard Marketing team members have presented in multiple webinars recently, including our client-only marketing webinar, the ACTDental COVID-19 Relief Conference, and the Florida  Dental Association.  Throughout our discussions, we have been asked many questions from participants.  We have listed the most frequently asked questions and answers below. What are the lead generating platforms I

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Your COVID-19 Marketing Checklist to Implement Right Now

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While most of us are practicing social distancing while sheltering-in-place, people are searching the web more than ever. In fact, total internet hits have surged by between 50% and 70%, according to preliminary statistics.    Now is the time to continue marketing and communicating with your current and prospective patients. Here are 20 things you can

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Communicating Your Teledentistry Services to Patients

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Last Friday, we recommended that dentists (and all medical professionals who have direct contact with patients) incorporate teledentistry into their patient treatment protocol, especially during COVID-19.  A vital next step is to communicate and market to your current and prospective patients.   We have listed below several marketing channels to communicate your teledentistry capabilities: Your Website

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The Benefits of Practicing Teledentistry and How to Communicate to Your Patients

Dental Marketing /

As dentists continue to navigate the unstable landscape of treating patients during the COVID-19 pandemic, it is important to explore all possibilities of patient communication and treatment options. Teledentistry and mobile health (cell phone triage) may be appropriate components to incorporate into your practice’s COVID-19 treatment protocol. Communicating your capabilities to your current and prospective

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3 Website Strategies to Implement in the Age of COVID-19

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As a business owner, COVID-19 has probably affected your life in more ways than you could’ve ever been predicted. From restrictions on customer interactions, hours, and travel to changing profit margins and timelines, small businesses are being hit hard. While it may be more pressing to attend to other matters, don’t overlook the impact a

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Who’s Answering Your Office Phones During The COVID-19 Crisis?

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Whether your practice is completely closed or available for emergency appointments only, it’s critical that you identify who is answering your phones during the COVID-19 crisis. We absolutely know that you must continue to communicate with your patients and community during this time. How you do it is equally important as what you say. Say

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