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The 4 Key Factors Google Uses to Rank Map Listings

More than 1 billion people use Google search. Aside from word-of-mouth, this is the primary source of obtaining information about new businesses around the world.

Now that you know how important Google search is, how can you be found on local search? Google takes four key factors into consideration when ranking businesses on local search:

  1. Relevance: The first way to be found on local searches is through relevance. This is measured by how well your business listing matches the search query. Because of this factor, your business information should always be extremely detailed and accurate.
  2. Distance: Distance is also factored into local search. Typically, if your business is close to the person searching for a particular term, it will be ranked higher on the search results. There is a way, however, to get around this. If a business is further away from a searcher’s location, but is more likely to have what they’re looking for than a business that’s closer, Google will rank it higher in local results.
  3. Prominence: If you are an established, well-known business, Google will reward you for that. According to Google, “Some places are more prominent in the offline world and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results.” Prominence also includes the amount of information Google finds about a business across the web.
  4. Reviews: It is no surprise that reviews affect your local search ranking. Google doesn’t want to send you to a one-star business just as much as you don’t want to be sent to one. Positive reviews naturally boost your business in local search results. So, keep making your customers happy!

Maintaining accurate and consistent information on the internet can be a seemingly impossible task. Being present on multiple search engines, business listings, social media channels, and review sites is extremely beneficial for your business. With everything you are managing as a business owner, we know this may not be your first priority. That’s where we come in! Learn more about our Local SEO/Business Listings Management service here.

 

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3 days ago

Thank you again for all of the generous donations to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Sean and Rachel Muha, founder of Run the Race, were able to say hello with a "social distance" hug.

For more information on Run the Race, visit www.brianmuhafoundation.org.
... See MoreSee Less

Thank you again for all of the generous donations to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Sean and Rachel Muha, founder of Run the Race, were able to say hello with a social distance hug. For more information on Run the Race, visit www.brianmuhafoundation.org.Image attachmentImage attachment

7 days ago

#InThisTogether ... See MoreSee Less

#InThisTogether

7 days ago

Social distancing isn't always easy, but don't forget that you can still be social from a distance! Try forming a virtual book club with friends, or writing a thoughtful letter to a loved one. Comment some activities you've been doing to keep yourself busy. ... See MoreSee Less

Social distancing isnt always easy, but dont forget that you can still be social from a distance! Try forming a virtual book club with friends, or writing a thoughtful letter to a loved one. Comment some activities youve been doing to keep yourself busy.

1 week ago

A special thank you to Dr. Ellen Zwick of Logan Dental Care and Champaign Dental Group for the generous donation to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Your gift bags mean so much to those receiving them. ... See MoreSee Less

A special thank you to Dr. Ellen Zwick of Logan Dental Care and Champaign Dental Group for the generous donation to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Your gift bags mean so much to those receiving them.Image attachment

Comment on Facebook

Dr. Ellen Zwick is such a kind, caring person!!

1 week ago

Giving back to our community is important now more than ever, which is why our team has been busy putting together donations for The Brian Muha Memorial Foundation, Inc./The Run The Race Club. This is a foundation that offers enrichment opportunities for children and young people, and we encourage other locals to consider making your own donations.

Our "snack bags" include small treats and a thoughtful note, but feel free to add easy reading books for young readers, or even a few joke print outs. Donations can be dropped off directly at the center, located at 880 S. Wayne Ave. Email BrianMuhaFoundation@hotmail.com to ensure someone will be there to receive your donation! For more information on The Brian Muha Memorial Foundation, visit www.brianmuhafoundation.org
... See MoreSee Less

Giving back to our community is important now more than ever, which is why our team has been busy putting together donations for The Brian Muha Memorial Foundation, Inc./The Run The Race Club. This is a foundation that offers enrichment opportunities for children and young people, and we encourage other locals to consider making your own donations. Our snack bags include small treats and a thoughtful note, but feel free to add easy reading books for young readers, or even a few joke print outs. Donations can be dropped off directly at the center, located at 880 S. Wayne Ave. Email BrianMuhaFoundation@hotmail.com to ensure someone will be there to receive your donation! For more information on The Brian Muha Memorial Foundation, visit www.brianmuhafoundation.orgImage attachmentImage attachment

Comment on Facebook

I love this! Thank you - you all are generous, wonderful people and we love you. God bless you.

Yep!! WhiteBoard Marketing ....Awesome company!!

Simply AWESOME!!!!

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