Dental Marketing Tips + Trends

This blog is part one of a three-part series on the current state of the dental insurance industry, written by industry thought leader and Whiteboard Marketing Market Advisory Council member, Nick Sanyk of Smile Hilliard.
Do You Take My Insurance?
One of the most common questions we get is if we “take” or “accept” a patient’s … [continue reading]

Claim and optimize your dental practice Google My Business profile ASAP!
Claiming and optimizing your Google My Business (GMB) profile is one of the most valuable components of your Local SEO strategy, and it’s free! The more information you provide about your business on Google, the more likely you are to reach potential … [continue reading]

Videos perform better than images in Facebook Advertising.
Our Digital Marketing Specialist team uncovered new findings that videos in Facebook Ads perform better overall compared to images. Here are some surprising statistics about videos over images in Facebook Ads:

Videos get two times the engagement clicks.
Videos increase conversions … [continue reading]

Google My Business Launches “Accepted Insurances” Feature
Google My Business has added an “Accepted Insurances” section in knowledge panels for patients curious about dental practices’ insurance options.

While the feature has yet to become fully functional, it appears to pull insurance data from other sources across the … [continue reading]

Ideas For Increasing Engagement for dentists on Social Media
Our Digital Marketing Specialist team recommends connecting with your social media audiences in real and authentic ways. Here are just a few ways you can increase engagement on your social media:

Share a personal story from you or a team member: “Why did you become a … [continue reading]

How Brands Are Using the New Clubhouse Social Media Platform
Clubhouse is an invite-only audio chat app that people are joining to connect over shared interests. Brands like Burger King are already exploring new ways to “engage with consumers and be part of the conversation without encroaching on privacy.”

This app could open new doors … [continue reading]