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How to Optimize Your Video for YouTube

So, you want to get the most out of your video marketing efforts. You’ve taken your practice video. Now, what do you do with it?  Your video may have been fun to shoot, but we also want to get more out of the time, talent and energy you used to create it.  Essentially, we want you to use it to market your practice!

Here are a few quick suggestions to leverage your video:

Post the video on your YouTube page. If you have a Google+ page, then you have a YouTube page.  Posting on YouTube will help your SEO by giving you a “backlink” that is a credible source in Google’s eyes.  

  • Then, using your YouTube link, post the video on your:
    • Social media pages
    • Practice Website
    • Newsletter
    • Blog

When you are ready to post your video on your YouTube page, here are some simple SEO tips to keep in mind:

Name your video before you upload it to YouTube. Your video name should include the following:  Your practice name + video topic

Make sure the topic is a subject actually searched by people. If you are not sure what to name it, use ‘intuitive” search by typing the topic name into the Google search bar or YouTube search bar.  When you start to type, Google and YouTube will pull up a few topics already streaming.  Name your video something that will pop up in that stream.

For example:

Eastpoint Dental:  Botox

Upload your video.

Optimize your video’s information on the page.

To optimize your video, click on the “pencil” for Info + Settings.

Then, add the following information:

“Tags”

When adding your video tags, make sure the “tags” are terms for which people actually search. Start typing terms into the YouTube search bar to find what terms people use.  Then, add all of those terms, if applicable, as “tags.” This will help YouTube/Google “tag” your video for those specific terms as people conduct new searches.

Update the advanced settings.


Then, you are ready to share your video!  

Simply click on the “Share” button below your video to share directly on your social pages, newsletter and blog. You can also copy and paste the URL to your social posts and/or send a link your webmaster to “embed” the video onto your website.

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We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge. Then, we’ll get together to discuss our findings and make a few recommendations to more effectively market your brand and get customers.



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3 days ago

Thank you again for all of the generous donations to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Sean and Rachel Muha, founder of Run the Race, were able to say hello with a "social distance" hug.

For more information on Run the Race, visit www.brianmuhafoundation.org.
... See MoreSee Less

Thank you again for all of the generous donations to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Sean and Rachel Muha, founder of Run the Race, were able to say hello with a social distance hug. For more information on Run the Race, visit www.brianmuhafoundation.org.Image attachmentImage attachment

7 days ago

#InThisTogether ... See MoreSee Less

#InThisTogether

7 days ago

Social distancing isn't always easy, but don't forget that you can still be social from a distance! Try forming a virtual book club with friends, or writing a thoughtful letter to a loved one. Comment some activities you've been doing to keep yourself busy. ... See MoreSee Less

Social distancing isnt always easy, but dont forget that you can still be social from a distance! Try forming a virtual book club with friends, or writing a thoughtful letter to a loved one. Comment some activities youve been doing to keep yourself busy.

1 week ago

A special thank you to Dr. Ellen Zwick of Logan Dental Care and Champaign Dental Group for the generous donation to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Your gift bags mean so much to those receiving them. ... See MoreSee Less

A special thank you to Dr. Ellen Zwick of Logan Dental Care and Champaign Dental Group for the generous donation to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Your gift bags mean so much to those receiving them.Image attachment

Comment on Facebook

Dr. Ellen Zwick is such a kind, caring person!!

1 week ago

Giving back to our community is important now more than ever, which is why our team has been busy putting together donations for The Brian Muha Memorial Foundation, Inc./The Run The Race Club. This is a foundation that offers enrichment opportunities for children and young people, and we encourage other locals to consider making your own donations.

Our "snack bags" include small treats and a thoughtful note, but feel free to add easy reading books for young readers, or even a few joke print outs. Donations can be dropped off directly at the center, located at 880 S. Wayne Ave. Email BrianMuhaFoundation@hotmail.com to ensure someone will be there to receive your donation! For more information on The Brian Muha Memorial Foundation, visit www.brianmuhafoundation.org
... See MoreSee Less

Giving back to our community is important now more than ever, which is why our team has been busy putting together donations for The Brian Muha Memorial Foundation, Inc./The Run The Race Club. This is a foundation that offers enrichment opportunities for children and young people, and we encourage other locals to consider making your own donations. Our snack bags include small treats and a thoughtful note, but feel free to add easy reading books for young readers, or even a few joke print outs. Donations can be dropped off directly at the center, located at 880 S. Wayne Ave. Email BrianMuhaFoundation@hotmail.com to ensure someone will be there to receive your donation! For more information on The Brian Muha Memorial Foundation, visit www.brianmuhafoundation.orgImage attachmentImage attachment

Comment on Facebook

I love this! Thank you - you all are generous, wonderful people and we love you. God bless you.

Yep!! WhiteBoard Marketing ....Awesome company!!

Simply AWESOME!!!!

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