How to Communicate to Your Patients about COVID-19

Communication with your patients and the community is key to managing the impact COVID-19 is having on your practice.

First, if you are staying open for dental emergencies, please communicate that information, making it known wherever you see fit (website, social media, etc.). By continuing to provide emergency treatments, you are providing a vital service to patients in need of care. This is a community service that needs to be communicated and is in no way “capitalizing” on the situation.

While staying open, we recommend taking these steps to spread the word about your office protocol:

Your Website

  • Add a page on your website that communicates what is happening in your office. If you have editing access to this page, add dated updates to this page about your practice’s status.
  • Change your homepage banner to communicate your availability.

Email – Your Patients & Referring Dentists

  • Email your patients with a link to your COVID-19 webpage. Let them know you’re still available for emergencies and can answer any questions they may have.
  • Email your referring dentists that you are available for emergencies. If you are a specialist, your general dentists will need to know you are available so they can refer to you.

Social Media

  • Post a message with your availability (emergencies only, closed completely, etc.) on your Facebook and Twitter pages.
  • Boost this post to your entire community so you can reach people who are experiencing a dental emergency and need help.
  • Update your Facebook cover image to reflect your COVID-19 policy.
  • Run a Facebook PPC ad that focuses on emergency dental care.

Google My Business

  • Post your availability on your practice’s Google My Business page.
  • Considering adding “special hours” to reflect the times your office is available each day.

Google Pay-Per-Click Advertising

  • For our clients who invest in Google PPC advertising, we have directed their advertising budget to target people searching for emergency dental care online. We recommend doing this immediately.

Website Chat

  • If you have a chat feature on your website, update your chat messaging to include your availability, safety measures, etc.

By now, we have already been in contact with each of you and have recommended these strategies, as well as implemented most, if not all, of them for you. As your partner throughout this difficult time, our entire Whiteboard Marketing team is available to answer your questions. Please don’t hesitate to call or email us at any time.

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3 days ago

#InThisTogether ... See MoreSee Less

#InThisTogether

3 days ago

Social distancing isn't always easy, but don't forget that you can still be social from a distance! Try forming a virtual book club with friends, or writing a thoughtful letter to a loved one. Comment some activities you've been doing to keep yourself busy. ... See MoreSee Less

Social distancing isnt always easy, but dont forget that you can still be social from a distance! Try forming a virtual book club with friends, or writing a thoughtful letter to a loved one. Comment some activities youve been doing to keep yourself busy.

4 days ago

A special thank you to Dr. Ellen Zwick of Logan Dental Care and Champaign Dental Group for the generous donation to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Your gift bags mean so much to those receiving them. ... See MoreSee Less

A special thank you to Dr. Ellen Zwick of Logan Dental Care and Champaign Dental Group for the generous donation to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Your gift bags mean so much to those receiving them.Image attachment

Comment on Facebook

Dr. Ellen Zwick is such a kind, caring person!!

5 days ago

Giving back to our community is important now more than ever, which is why our team has been busy putting together donations for The Brian Muha Memorial Foundation, Inc./The Run The Race Club. This is a foundation that offers enrichment opportunities for children and young people, and we encourage other locals to consider making your own donations.

Our "snack bags" include small treats and a thoughtful note, but feel free to add easy reading books for young readers, or even a few joke print outs. Donations can be dropped off directly at the center, located at 880 S. Wayne Ave. Email BrianMuhaFoundation@hotmail.com to ensure someone will be there to receive your donation! For more information on The Brian Muha Memorial Foundation, visit www.brianmuhafoundation.org
... See MoreSee Less

Giving back to our community is important now more than ever, which is why our team has been busy putting together donations for The Brian Muha Memorial Foundation, Inc./The Run The Race Club. This is a foundation that offers enrichment opportunities for children and young people, and we encourage other locals to consider making your own donations. Our snack bags include small treats and a thoughtful note, but feel free to add easy reading books for young readers, or even a few joke print outs. Donations can be dropped off directly at the center, located at 880 S. Wayne Ave. Email BrianMuhaFoundation@hotmail.com to ensure someone will be there to receive your donation! For more information on The Brian Muha Memorial Foundation, visit www.brianmuhafoundation.orgImage attachmentImage attachment

Comment on Facebook

I love this! Thank you - you all are generous, wonderful people and we love you. God bless you.

Simply AWESOME!!!!

Yep!! WhiteBoard Marketing ....Awesome company!!

6 days ago

It isn't too early to start planning your post-COVID communication and production strategy. Our most recent blog offers several ways to ensure your practice is back to normal as quickly as possible once the "air clears." bit.ly/2y3CdtH ... See MoreSee Less

It isnt too early to start planning your post-COVID communication and production strategy. Our most recent blog offers several ways to ensure your practice is back to normal as quickly as possible once the air clears. https://bit.ly/2y3CdtH
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