news Archives - Whiteboard Marketing

Instagram Has Live Video Now?

by Ashley Davis

Posted on December 29, 2016 at 19:15 PM

Have you heard? This week Instagram announced it now offers live video for its users! Just like Facebook, you can connect with your Instagram followers in real time. The success of Facebook live and other live streaming media outlets has created the necessity for other social media platforms to keep up and offer live video. […]

Congress Backs Bill on Customer Rights for Online Reviews: What Does this Mean for your Business?

by Hanna Ellison

Posted on November 30, 2016 at 21:44 PM

Have you heard? Two days ago, Congress backed a bill on customer rights for online reviews. This bill will allow consumers to post negative reviews without legal repercussions. According to ABC News, “Supporters of the bipartisan bill say it is needed to ensure freedom of speech in a growing online economy. It was written in […]

Wait! Where did my Google reviews go?

by Ashley Davis

Posted on April 06, 2016 at 10:17 AM

If you have recently searched Google to admire your Google+ page, don’t be alarmed if you can’t find your Google reviews. This is probably a little frightening if you are one of the proactive marketers who work hard to generate positive reviews from customers. However, do not worry. Your reviews are still there, just in […]

So, what’s the difference between Google+ and Google My Business?

by Ashley Davis

Posted on April 04, 2016 at 18:50 PM

The more things change, the more they stay the same. Google has made a lot of changes lately to its “local search” algorithm. And, with Google’s marketing lingo, new names are being used that can be confusing for even the most savvy digital marketing expert. We get lots of questions from clients about the difference […]

The Two Key C’s of Google+ and Why We Love Them

by Kristi Simone

Posted on March 09, 2016 at 09:45 AM

We all know that Google has been making some major changes to its Google + pages over the past several months. And, we know that navigating this sea of changes can be a bit challenging. It can be overwhelming for many small business owners to identify which Google changes will impact their company. People who are […]

Facebook’s Algorithm Changes Mean Quality Over Quantity

by Ashley Davis

Posted on February 17, 2016 at 11:32 AM

Facebook announced on February 1 that it has changed its algorithm to feature News Feed posts based on qualitative feedback of users’ experiences, ultimately to serve more relevant posts and generate higher engagement. According to Facebook’s Cheng Zhang, Software Engineer, and Si Chen, Software Engineer, “We saw through our research that people reported having a better News […]

Twitter Changes #RIPTwitter

by Kristi Simone

Posted on February 11, 2016 at 19:27 PM

Popularity becomes more important than recency with the new Twitter changes just announced. This means the Twitter world as we know it is no longer in existence. Rather than streaming the most recent tweets first, we will now see tweets based on popularity. Twitter did announce that followers get to “opt-in” to this feature until […]

Go LIVE! The Top Social Media Trend To Watch For in 2016

by Kristi Simone

Posted on February 01, 2016 at 19:00 PM

As your marketing partner, we are constantly on the look-out for the latest trends that will impact your business. And 2016 is going to be a big year for your social media strategy. Facebook recently launched its livestream program, so now anyone with a verified page can stream live video to their followers. Did you […]

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