Whiteboard Marketing

Where It All Began

Sean White founded Whiteboard Marketing in 2005. At that time, Sean primarily worked to produce television spots for clients, eventually adding more marketing services, at their request. Over time, clients began entrusting Sean to make all marketing, advertising, communication, and business growth decisions. It was at this point he realized just how valuable an all-inclusive marketing plan is for small to medium-sized businesses. In response, he created Whiteboard Marketing as an off-site marketing department.

Our Team Today

Now, Whiteboard Marketing continues to flourish as one of Columbus’ top marketing firms. With its unmatched level of personalized service, Whiteboard Marketing continues to fulfill the original mission of providing comprehensive marketing solutions to businesses. Continuing to grow, the Whiteboard Marketing team now includes account executives, social media specialists, an online reputation manager, web developer, graphic designer, and more. The Whiteboard Marketing team loves what they do and find it so motivating to find new, innovative ways to help clients move businesses forward.

Whether you need a single service, like web design, or a full marketing plan, let the Whiteboard team help you to reach your goals while creating new ones for the future. We believe in marketing made simple.

  • Sean White

Sean White
CEO + Owner

Sean credits his clients for where Whiteboard Marketing is today! Since 2005, Sean has built relationships with small and medium-sized businesses throughout central Ohio, helping them meet their sales and marketing goals. Sean is a graduate of The Ohio State University. He has three active children and loves being a youth football coach.

  • Kristi Simone

Kristi Simone

Kristi manages all areas of marketing at Whiteboard Marketing, including project management, brand-building, team strategy and client service. Kristi utilizes her agency and small business experience to deliver the best quality and strategy possible to Whiteboard Marketing clients. She is a graduate of The Ohio State University. Kristi has four crazy-busy kids and the best bad dog in the world.

  • Shanna Young

Shanna Young
Senior Account Director

Shanna is a graduate of Ohio University… Go Bobcats! Her communication and marketing degrees, along with working in various advertising media, have helped develop her passion to help client projects with direction, strategy and let’s not forget: creativity. Shanna’s favorite food group is Diet Coke… the nutrient that enables managing her husband and three children’s crazy schedules.

  • Jody White

Jody White
Senior Account Director

Jody loves to help clients build their presence through social media, SEO, PPC, email, blogs and website design. She uses her experience with small business marketing to deliver the best service and strategy possible to the Whiteboard client family. She and husband Sean are blessed with three amazing kids, and of course, our Chief Barketing Officer Lacey Whiteboard.

  • Nicole Weiss

Nicole Weiss
Account Director

Nicole has never met a social media platform she hasn’t liked! Her role as a Digital Marketing Specialist has afforded her the opportunity to turn her love of all things social into a career. She enjoys creating unique content for her clients, as well as engaging with their consumers. Nicole is a graduate of Ohio Dominican University with a major in Public Relations and Marketing Communications. To unplug, it is likely that she will be binge watching any reality series on the Bravo TV Network or online shopping!

  • Mara Lorance

Mara Lorance
Account Director

Mara loves the opportunity to have a positive impact on her clients and the wonderful team at Whiteboard Marketing. She delights in overseeing marketing strategies that help small businesses grow. As a graduate of The Ohio State University, she is an avid Buckeye fan. In her free time, she enjoys playing tennis, baking, and traveling with her husband and two daughters.

  • Jason McCurdy

Jason McCurdy
Account Director

Jason is committed to going above and beyond to make sure his client’s needs are met. As an Account Director, Jason enjoys the challenge of listening and understanding each client, then tailoring a unique marketing plan for each of them. Jason is born and raised in Columbus and a graduate of Ohio Dominican University where he earned a business administration degree and played football. Outside of work, Jason enjoys working out, supporting his Cleveland sports teams, and playing darts.

  • Jackie King

Jackie King
Account Manager

Jackie has a deep love for all things marketing. Her primary responsibilities at Whiteboard Marketing include implementing and overseeing the execution of our array of services as well as engaging with clients to develop their brands. Jackie is a graduate of Ohio University with a degree in Journalism. She is an avid Ohio State Buckeyes and Pittsburgh Steelers fan.

  • Brittanee Barton

Brittanee Barton
Account Manager

Brittanee manages and coordinates marketing projects for her clients. Her favorite part of being an Account Manager is helping clients develop a strong brand identity and implementing marketing initiatives that help drive sales. A Columbus native, Brittanee is graduate of Marshall University, where she earned a journalism and sports marketing degree. She also was captain of her co-ed cheerleading team. Outside of work, Brittanee is a big Buckeye, Herd, Browns and Cavs fan.

  • Jon Cahen

Jon Cahen
SEO Director

Jon leads our Search Engine Optimization strategy, with an emphasis on long-term growth through high-quality web traffic and on-site conversion improvements. He has a particular interest in consumer habits and decision processes in both digital media and traditional media. Jon is a graduate of Ohio University and earned his MBA from Capital University. When Jon is not in front of his computer, he is spending time with his wife and two little girls. He is a Cleveland Browns fan and has actually been to a few of their playoff games.

  • Jon Krempasky

Jon Krempasky
SEO + PPC Manager

Jon manages all of our PPC campaigns with a fine tooth comb. Driven by data, he analyzes and optimizes campaigns in order to provide the best ROI for our clients. Jon is a third generation Miami University graduate and is passionate about staying on top of all of the latest digital marketing trends and techniques. In his free time, Jon loves to watch soccer (Chelsea FC and Columbus SC are his favorite teams), go to the gym and play competitive video games.

  • Michelle Yeauger

Michelle Yeauger
Pay-Per-Click Specialist

Michelle’s diverse marketing background includes 23 years’ experience in traditional and Internet marketing serving business and consumer markets. Helping businesses grow through revenue-boosting search marketing techniques is a passion of hers. A New Orleans native, Michelle is a graduate of Louisiana State University. She is married, has three wonderful children, daughter-in-law, son-in-law, three granddaughters and a yellow lab named Rocky; luckily, all of whom live within 10 miles.

  • Corinne Richardson

Corinne Richardson
Business Listings Manager & Executive Assistant

Corinne originally hails from Southern California, where she received her degree in English Literature at Westmont College. She spent her early career acting professionally (you may have seen her in a commercial or two), writing, and editing, as well as providing administrative support to a variety of companies, spanning from law to scientific research to IT services. She prides herself on being a constant learner, tackling new avenues of interest with verve and vigor. When she’s not in the office, she’s reading, writing book reviews, playing ukulele, doing yoga, or joining her husband on adventures with their border collie.

  • Todd Odenweller

Todd Odenweller

Todd is the lead website developer at Whiteboard Marketing, overseeing all website development projects. He is a graduate of the Ohio State University and is an avid Buckeye fan. In his free time, Todd enjoys spending time with his family, his two Golden Retrievers and brewing beer.

  • Sheila Rowlands

Sheila Rowlands
Website Director

Sheila oversees each step in new website development to make sure clients get the most out of their sites. She loves woking with clients to exceed expectations throughout the website process! When she’s not working, Sheila is likely to be found cheering on her husband’s lacrosse team or hiking with her havadoodle, Mabel.

  • Suhani Patel

Suhani Patel
Website Controller

Suhani helps with our client’s website management. Suhani has experience with WordPress CMS, working in PHP, and other programming languages for website customization. Suhani has a Masters in Computer Engineering from State University of Gujarat in India. She enjoys cooking and is a new mom who enjoys spending quality time with her baby.

  • Caroline Cannon

Caroline Cannon
Digital Marketing Specialist

Caroline eats, breathes and sleeps social media. Her role as a Digital Marketing Specialist has fulfilled her dream of spending all day working with her favorite platforms, promoting her clients’ business objectives. She enjoys using each outlet to broadcast unique brand messaging. Caroline graduated from The Ohio State University with a major in Strategic Communications. Fashion is her other calling, and when she is not in the office, you can find her blogging all over Columbus!

  • Lydia Piero

Lydia Piero
Account Manager

Lydia enjoys creating engaging online marketing pieces that capture the voices of her brands. Nothing gets past Lydia with her keen eye for detail and trusty check lists. Count her in for a good brainstorming session or to take on a challenge. Born and raised in North Canton, Ohio, Lydia graduated from Capital University… #CapFam. In her free time, she loves hanging out with family & friends, doing yoga, baking, and cheering on all Ohio sports teams!

  • Siobhan Cunningham

Siobhan Cunningham
Digital Marketing Specialist

In Siobhan’s role as a Digital Marketing Specialist, she loves creating original content for each of her clients across multiple social media platforms. She enjoys building genuine relationships with her clients and learning as much as she can about their brand to reach their target audiences. Siobhan is a Chicago native with a degree in Advertising from Columbia College Chicago. When she isn’t on the clock, she is managing her dog’s Instagram account and binge-watching Fixer Upper!

  • Vanessa Copetas

Vanessa Copetas
Digital Marketing Specialist

Vanessa is a Pittsburgh native who was bit by the Ohio Bug years ago when she toured her now Alma Mater, Ohio University. Her love for Ohio, mixed with her professional passion for communications, lead her to make Columbus her home and join Whiteboard Marketing as a Digital Marketing Specialist, Vanessa loves giving each of her clients a unique voice and the opportunity to stand out through each post. When she’s not creating social media magic, she’s exploring all that Columbus has to offer or checking her horoscope, which has yet to be incorrect.

  • Nikki Green

Nikki Green
Digital Marketing Specialist

Nikki was born and raised in Cleveland and made the move to Columbus for her education at Capital University. Here, she studied Public Relations, Marketing, and Graphic Design and found a love for all things marketing. As a digital marketing specialist, she’s helping clients express their stories and build relationships through social media! Outside of the office Nikki travels, plays the viola, explores Columbus with friends, and competes in Olympic Weightlifting.

  • Lacey Whiteboard

Lacey Whiteboard
Chief Barketing Officer

Hi, friends! I’m Lacey Whiteboard! And, I’m the official mascot of Whiteboard Marketing! I like walks in the park, sleeping on my back with my paws up and dog treats with a little crunch. Check out more details about me. You’ll be sure to love me even more than you already do!

Schedule your free marketing audit + consultation

We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge. Then, we’ll get together to discuss our findings and make a few recommendations to more effectively market your brand and get customers.

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1 day ago

Happy work-iversary Jon! Thank you for all your hard work and dedication to Whiteboard Marketing. Here’s to many more great years to come! ... See MoreSee Less

Happy work-iversary Jon! Thank you for all your hard work and dedication to Whiteboard Marketing. Here’s to many more great years to come!

2 weeks ago

It’s Thursday, and Thursday touches Friday, which means Lacey will have her “do not disturb” vibe on until Monday. ... See MoreSee Less

It’s Thursday, and Thursday touches Friday, which means Lacey will have her “do not disturb” vibe on until Monday.

Comment on Facebook

Does she think she’s hiding?

3 weeks ago

Our team had such a great time with the Alpha Omega Study Club last night at Forbidden Root Columbus. We presented on the importance of social media for dental practices. Thank you to all the amazing dental professionals who came out to further their knowledge on marketing! ... See MoreSee Less

Our team had such a great time with the Alpha Omega Study Club last night at Forbidden Root Columbus. We presented on the importance of social media for dental practices. Thank you to all the amazing dental professionals who came out to further their knowledge on marketing!

Comment on Facebook

Whiteboard Marketing is AWESOME!!!

1 month ago

We're saying "goodbye" to this wall and "hello" to a newly renovated office! Our team is trying their best to not let the renovation interfere with their productivity! ... See MoreSee Less

Comment on Facebook

Can’t wait to see it !!!

What a team!!

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