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How Google Search Really Works from the Back End

Behind every search and every simple page of results for that search, there is a complex system, carefully crafted into an ever-changing program and process. There are over 60 trillion pages online right now and 100 billion web searches each month. Each Google search query travels an average of 1,500 miles between data centers to get the best results for that search in 1/10th of a second.

After seeing these substantial numbers, you might ask yourself, how does search really work from the back end? Here’s the answer:

STEP ONE: Every search begins with a web query (a keyword or direct search). This gets the process going and drives the remaining steps.

STEP TWO: Google navigates the search by crawling the world wide web. It’s like a scavenger hunt, only 100x more complex.

STEP THREE: Google follows links and snippets of information about “Marketing, Dublin Ohio” or “Whiteboard Marketing” from page to page.

STEP FOUR: A report is produced based off of crawling results. This report appears in the form of a Google search results page.

STEP FIVE: Google then stores and tracks all of the data in THE INDEX (100+ trillion gigabytes).

STEP SIX: The query results are sorted and ranked using 200+ factors, including site and page quality, synonyms of keywords, consistency, accuracy, and spelling of information.

What does this mean for your business? Making sure your business information is correct is more important than ever. Google indexes 250+ directories on the web to find your business information. Every individual directory you submit to is another chance to be found online, so it’s important to make sure you’re accurately listed in every directory possible.

Check the accuracy of your listings here, then call us!

 

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Whiteboard Marketing

Whiteboard Marketing

5950 Venture Dr.
Dublin, OH 43017

614.562.1912

info@whiteboard-mktg.com

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3 days ago

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So do good!...great job!

Love this, Mara Sprecher Lorance and Lisa Marie Meyer! Such talent and was sorry to miss!

4 days ago

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The best way to spend the Friday before St. Paddys Day is to watch some Ohio State University Mens Basketball with a green beer! We hope everybody has a fun and safe weekend.Image attachment

 

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Where’s Shanna?

4 days ago

Warm birthday wishes to Jody today! We hope your day is filled with as much joy as you bring to our team. Enjoy! ... See MoreSee Less

Warm birthday wishes to Jody today! We hope your day is filled with as much joy as you bring to our team. Enjoy!

 

Comment on Facebook

Happy Birthday Sweet Jody ❤️🎂

Happy belated birthday Jody!

Happy Birthday!

Happy Birthday Jody Allen White! I hope you have a wonderful day full of special blessings. 🎈

Happy Birthday Jody Allen White!

Happy birthday sweet, amazing friend! Hope you had a fabulous day! ❤️🎂🎈 Jody Allen White

Happy Birthday Jody!

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2 weeks ago

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2 weeks ago

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We are so glad you enjoyed!

You guys sure do a lot of eating over there. :)

👏👏👏

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