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How Google Search Really Works from the Back End

Behind every search and every simple page of results for that search, there is a complex system, carefully crafted into an ever-changing program and process. There are over 60 trillion pages online right now and 100 billion web searches each month. Each Google search query travels an average of 1,500 miles between data centers to get the best results for that search in 1/10th of a second.

After seeing these substantial numbers, you might ask yourself, how does search really work from the back end? Here’s the answer:

STEP ONE: Every search begins with a web query (a keyword or direct search). This gets the process going and drives the remaining steps.

STEP TWO: Google navigates the search by crawling the world wide web. It’s like a scavenger hunt, only 100x more complex.

STEP THREE: Google follows links and snippets of information about “Marketing, Dublin Ohio” or “Whiteboard Marketing” from page to page.

STEP FOUR: A report is produced based off of crawling results. This report appears in the form of a Google search results page.

STEP FIVE: Google then stores and tracks all of the data in THE INDEX (100+ trillion gigabytes).

STEP SIX: The query results are sorted and ranked using 200+ factors, including site and page quality, synonyms of keywords, consistency, accuracy, and spelling of information.

What does this mean for your business? Making sure your business information is correct is more important than ever. Google indexes 250+ directories on the web to find your business information. Every individual directory you submit to is another chance to be found online, so it’s important to make sure you’re accurately listed in every directory possible.

Check the accuracy of your listings here, then call us!

 

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2 days ago

As dentists continue to navigate treating patients during the COVID-19 pandemic, it's important to explore all possibilities of patient communication and treatment options. Read our latest blog on teledentistry and if it's a good fit for your practice: ow.ly/9CC350z4QAk ... See MoreSee Less

As dentists continue to navigate treating patients during the COVID-19 pandemic, its important to explore all possibilities of patient communication and treatment options. Read our latest blog on teledentistry and if its a good fit for your practice: http://ow.ly/9CC350z4QAk

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Christy Halliday Wall; Ben Utterback

4 days ago

Thank you again for all of the generous donations to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Sean and Rachel Muha, founder of Run the Race, were able to say hello with a "social distance" hug.

For more information on Run the Race, visit www.brianmuhafoundation.org.
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Thank you again for all of the generous donations to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Sean and Rachel Muha, founder of Run the Race, were able to say hello with a social distance hug. For more information on Run the Race, visit www.brianmuhafoundation.org.Image attachmentImage attachment

1 week ago

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#InThisTogether

1 week ago

Social distancing isn't always easy, but don't forget that you can still be social from a distance! Try forming a virtual book club with friends, or writing a thoughtful letter to a loved one. Comment some activities you've been doing to keep yourself busy. ... See MoreSee Less

Social distancing isnt always easy, but dont forget that you can still be social from a distance! Try forming a virtual book club with friends, or writing a thoughtful letter to a loved one. Comment some activities youve been doing to keep yourself busy.

1 week ago

A special thank you to Dr. Ellen Zwick of Logan Dental Care and Champaign Dental Group for the generous donation to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Your gift bags mean so much to those receiving them. ... See MoreSee Less

A special thank you to Dr. Ellen Zwick of Logan Dental Care and Champaign Dental Group for the generous donation to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Your gift bags mean so much to those receiving them.Image attachment

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Dr. Ellen Zwick is such a kind, caring person!!

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