As an owner of a small business, you are likely aware of the importance of having a strong online presence in today’s digital age. For dental practices, one feature that has become increasingly popular in recent years is 24/7 live chat functionality.
There are several reasons why prospects looking for a dentist will use 24/7 live chat on a dental practice website. One of the main reasons is convenience. With busy schedules and limited time, many people prefer to communicate online rather than having to pick up the phone and make a call during business hours. In fact, according to a study by HubSpot, 90% of customers rate an “immediate” response as important or very important when they have a customer service question. Live chat provides an immediate response, making it a more convenient option for potential patients.
Another reason why prospects will use live chat on a dental practice website is the ability to receive real-time answers to their questions. According to a report by Forrester Research, 44% of online consumers say that having questions answered by a live person is one of the most important features a website can offer. This is particularly important for dental practices, as potential patients may have specific questions about services offered and insurance coverage. With live chat, they can get immediate answers and clarification without having to wait for an email or phone call.
Furthermore, live chat on a dental practice website can help build trust and credibility with potential patients. Providing a quick and efficient way to communicate with the practice, it shows that the practice values its patients and is committed to providing excellent customer service. In fact, according to a study by eMarketer, 63% of customers are more likely to return to a website that offers live chat than one that doesn’t. This is especially true for dental practices, where trust is a crucial factor in the decision-making process for potential patients.
Finally, live chat on a dental practice website can also improve the conversion rate of website visitors into patients by up to 45%. This is because it provides an opportunity for the practice to engage with potential patients in a more personalized way, answer their questions and concerns, and guide them through the process of scheduling an appointment.
In conclusion, 24/7 live chat(no robots!) on a dental practice website is a feature that prospects looking for a dentist will use. It provides a convenient way for potential patients to communicate with the practice, receive real-time answers to their questions, build trust and credibility, and improve the conversion rate of website visitors into patients. With the increasing importance of online communication and customer service, implementing live chat functionality is a smart investment for any dental practice looking to improve its online presence and attract new patients.