April
Social Media Content Ideas
Oral Cancer Awareness Month
Educate your patients about oral cancer risk factors and the importance of early detection. Your role in screening and prevention is crucial for your patients’ overall health.
Record a 15–30-second video explaining the signs and symptoms of oral cancer and encourage patients to schedule their next exam.
National Dental Hygienist Week: 7th-12th
Celebrate the dedicated hygienists on your team who play a vital role in maintaining your patients’ oral health.
Capture a group photo of your hygienists in action or share fun facts about each of them to highlight on social media!
National Pet Day: 11th
Spotlight the pets that bring joy to your team and patients!
Share photos of your staff with their furry, fluffy, or flying best friends for a fun appreciation post.
Earth Day: 22nd
Celebrate the beauty of nature and your team’s favorite ways to enjoy it. Whether you’re hiking, gardening, or just soaking up the sun, Earth Day is all about connecting with the outdoors.
Send a photo of your team participating in outdoor activities or photos outside your office.
Administrative Professionals’ Day: 23rd
Recognize the hardworking admin staff who keep your practice running smoothly and ensure every patient feels welcome.
Snap a group photo of your administrative team or record a short video of them sharing what they love most about their job.
Q2 Birthdays & Work Anniversaries
Does your team have any birthdays or work anniversaries this quarter? We’d love photos to celebrate them on social media!
We always love receiving content from your team! Please share photos and videos of your team around the office, caring for patients, celebrating birthdays/work anniversaries, or enjoying their favorite hobbies.
Share with us via text at (614) 696-0757 or email at social@whiteboard-mktg.com.
Previous Content Ideas
September
National Gum Care Month
In a short 15-30-second video, educate your patients on the importance of gum care and how to care for gums properly.
“Did you know healthy gums are just as important as healthy teeth? Here’s why! Gum disease can lead to tooth loss and even affect your overall health. But the good news? It’s easy to care for your gums! Brush twice a day with a soft-bristled brush, floss daily, and don’t forget regular dental check-ups to keep those gums healthy! Healthy gums, healthy smile!”
Dental Implant Awareness Month
Share why dental implants are a great option to replace missing teeth!
“Missing a tooth? Dental implants are a fantastic solution! They look, feel, and function just like natural teeth, providing you with a confident smile and long-lasting results. Plus, they help maintain your jawbone health. Talk to us today to see if implants are right for you!”
First Day of Fall
Send photos or videos of your team participating in fun fall activities like visiting a corn maze or decorating pumpkins.
Capture candid and posed photos of your team enjoying fun fall activities or film your team’s pumpkin decorating contest, showcasing each team member’s final designs. You could also share a video of a day spent outside the office, with clips of the team exploring a corn maze, going on a hayride, or picking apples at a local orchard, highlighting the seasonal fun and team bonding.
National Coffee Day
Share a photo or video of your team enjoying their favorite coffees.
Record a short video of team members sharing their favorite coffee drinks and giving tips on how to enjoy coffee while maintaining a bright smile (e.g., drinking water afterward, using a straw).
October
National Dental Hygiene Month
Share a photo of your hygienists or their favorite oral care tips and tricks!
“Brushing up on your oral care game this October? It’s National Dental Hygiene Month, and our amazing hygienists are sharing their favorite oral care tips! Here’s a pro tip from our team: Try the 2×2 rule – brush for two minutes, twice a day. Your smile will thank you!”
World Smile Day: 4th
Show off the beautiful smiles of your team members enjoying their day. What makes them smile most?
Capture candid moments of your team members at work. Encourage them to send photos participating in activities outside of work, including their favorite hobbies, fall festivities, or family gatherings.
National Boss’s Day: 16th
Celebrate the doctor(s) at your practice by sharing your appreciation for them.
Capture photos of your office’s leadership throughout the work day or send in old photos that showcase good memories you have of them. Your office could also surprise your boss with a sweet treat or one of their favorite things.
Halloween: 31st
Whether your team is dressing up, trick or treating, or celebrating at home, be sure to share photos or videos of your Halloween fun!
Take a short video of any team members wearing costumes, eating candy in the office, or posing around any Halloween decor you may have. Team members can also send photos of their Halloween festivities outside work or their favorite past costumes.
November
National TMJ Awareness Month
Educate your patients on TMJ and the treatments you offer to help them live pain-free!
Share photos or videos about the symptoms of TMJ disorders, treatment options available at your practice, or tips for managing TMJ pain at home.
4th: National Day of Community Service
Is your team involved in your community? Showcase your practice’s commitment to giving back.
Send photos of your team volunteering, highlighting your commitment to giving back to your community.
11th: Veterans Day
Honor those who have served on this special day.
Recognize team members or loved ones who are veterans by sharing current photos of them or photos during their service.
28th: Thanksgiving
Express gratitude for your team and patients.
Send short videos of your team sharing what they’re thankful for and photos of Thanksgiving celebrations in the office.
29th: National Flossing Day
Promote good oral hygiene habits to your patients!
In a short video, share the benefits of flossing and proper flossing technique.
December
4th: National Cookie Day
Spread the holiday joy by treating your team and patients to cookies and send photos for your social media!
21st: First Day of Winter
What is your favorite thing about winter? Share seasonal photos of your team enjoying their favorite winter activities or any winter-themed office decorations you have.
25th: Christmas
How is your staff spending this festive season? Send photos of your team’s holiday party, office decor, or family gatherings.
1st: New Year’s Day
Happy New Year! How is your office celebrating and what are you looking forward to in 2025?
Share a short video of your team sharing their New Year resolutions or photos of their celebrations.
January
New Year’s Resolutions
What are your New Year’s resolutions? Share a short video of your team sharing their New Year resolutions or photos of their celebrations.
Oral Health
Share hygiene tips for maintaining good oral health as the new year begins.
– Take a photo or video of a team member flossing and share flossing tips for your patients. Ie – floss before brushing, floss once daily.
– Record a video of a team member or doctor sharing the lifetime of benefits that come with maintaining great oral hygiene.
New Year, New Smile
Capture before-and-after photos of willing patients to showcase their smile transformations and highlight your dental expertise! Promoting makeovers can be a great way to garner new business.
National Fun at Work Day: 31st
What makes work fun for your team? Showcase your practice and team’s personality through fun photos.
Entice new patients by showing how enjoyable it is to be in your dental office. Share candid photos of your team bonding and laughing together!
February
National Gum Disease Awareness Month
Promote the importance of gum health and how your practice can help patients achieve healthy gums and a happy smile.
In a short 15-30-second video, educate your patients on the importance of gum care and how to care for gums properly. “Did you know healthy gums are just as important as healthy teeth? Here’s why!”
National Children’s Dental Health Month
Celebrate children’s smiles by encouraging them to start great habits at a young age.
Share a photo or video of a young patient smiling during their appointment and promote your practice’s commitment to caring for smiles of all ages.
National Patient Recognition Day: 3rd
Make your patients feel the love all month long!
Create a special “Thank You” photo or video from your team showing patients that you appreciate them.
Super Bowl Sunday: 9th
Does your staff love football? Ask your team members to send photos or videos of what team they’re repping and how they’re celebrating football’s biggest night!
Valentine’s Day: 14th
Snap photos of your team rocking red or pink, enjoying sweet treats, showcasing Valentine’s decor, or celebrating special moments together.
Love Your Pet Day: 20th
Pets need love too! Share photos of your team with their furry, fluffy, or flying best friends.
Q1 Birthdays & Work Anniversaries
Does your team have any birthdays or work anniversaries this quarter? We’d love photos to celebrate them on social media!
March
Dental Assistant Recognition Week: 2nd-8th
Show appreciation for the role your dental assistants play in patient care and practice success! Their dedication and hard work are essential to your practice.
Capture a group photo of your assistants in action or share fun facts about each assistant to highlight on social media!
National Dentist Day: 6th
Celebrate the dentist(s) at your practice and highlight all they do to keep their patients’ smiles healthy! This is the perfect opportunity to show appreciation for everything they do, from perfecting smiles to educating patients.
Snap a photo of the dentist(s) smiling brightly or record a short video of them sharing their favorite part about dentistry!
Employee Appreciation Day: 7th
Spotlight the hardworking individuals who make your practice thrive! From the front desk to hygienists, assistants, and beyond, your team’s dedication deserves to be celebrated.
Share a fun team photo to highlight your appreciation, capture a candid moment from the workday, or record a video thanking your team for their dedication!
St. Patrick’s Day: 17th
Celebrate St. Patrick’s Day by expressing how lucky you feel for the amazing patients who make your practice shine!
Add a little festive fun to the day with green attire, festive decor, delicious treats, and share candid photos!
World Sleep Day: 14th
Good sleep is essential for overall health, and as dental professionals, you can help patients understand how oral health impacts sleep! World Sleep Day raises awareness about sleep disorders like sleep apnea and the importance of treatment.
Share a quick video educating your patients about how oral health connects to sleep health and the treatment options offered at your practice.
First Day of Spring: 20th
Spring symbolizes fresh starts and renewal—making it the perfect time for patients to refresh their smiles!
Encourage patients to schedule their cleanings and start the season with a bright, healthy smile by sharing photos of your spring decor.
World Oral Health Day: 20th
Emphasize the importance of maintaining good oral hygiene by educating and encouraging healthy habits for a lifetime of smiles!
Send a photo or video of team members sharing their favorite oral health tips.