November
Social Media Content Ideas
We always love receiving content from your team! Share photos and videos for this month’s holidays and celebrations to help build trust, boost engagement, and showcase your practice and team on social media.
Include everyday office moments too, like team candids, birthday/work anniversary celebrations, and snapshots of your team enjoying their favorite hobbies.
Send via text at (614) 696-0757 or email at social@whiteboard-mktg.com.
National TMJ Awareness Month
Educate your patients on TMJ disorders and the treatments you offer to help them relieve jaw pain and discomfort.
Share a short video of your team reviewing common symptoms of TMJ disorders, treatment options available at your practice, or tips for managing pain at home.
National Day of Community Service: 4th
Showcase how your practice gives back and supports those around you.
Send photos of your team volunteering or participating in community outreach events, highlighting your commitment to giving back.
Veterans Day: 11th
Honor and thank those who have served in the armed forces.
Recognize team members or loved ones who are veterans by sharing current photos of them or photos from their time in service.
Thanksgiving: 27th
Express gratitude for your team and patients.
Send short videos of your team sharing what they’re thankful for or photos of Thanksgiving celebrations in the office.
National Flossing Day: 28th
Promote good oral hygiene habits to your patients!
Share a quick tip video demonstrating proper flossing technique and the importance of flossing.
Q4 Birthdays & Work Anniversaries
Does your team have any birthdays or work anniversaries this quarter? We’d love photos to celebrate them on social media!
Previous Content Ideas
January
New Year’s Resolutions
What are your New Year’s resolutions? Share a short video of your team sharing their New Year resolutions or photos of their celebrations.
Oral Health
Share hygiene tips for maintaining good oral health as the new year begins.
– Take a photo or video of a team member flossing and share flossing tips for your patients. Ie – floss before brushing, floss once daily.
– Record a video of a team member or doctor sharing the lifetime of benefits that come with maintaining great oral hygiene.
New Year, New Smile
Capture before-and-after photos of willing patients to showcase their smile transformations and highlight your dental expertise! Promoting makeovers can be a great way to garner new business.
National Fun at Work Day: 31st
What makes work fun for your team? Showcase your practice and team’s personality through fun photos.
Entice new patients by showing how enjoyable it is to be in your dental office. Share candid photos of your team bonding and laughing together!
February
National Gum Disease Awareness Month
Promote the importance of gum health and how your practice can help patients achieve healthy gums and a happy smile.
In a short 15-30-second video, educate your patients on the importance of gum care and how to care for gums properly. “Did you know healthy gums are just as important as healthy teeth? Here’s why!”
National Children’s Dental Health Month
Celebrate children’s smiles by encouraging them to start great habits at a young age.
Share a photo or video of a young patient smiling during their appointment and promote your practice’s commitment to caring for smiles of all ages.
National Patient Recognition Day: 3rd
Make your patients feel the love all month long!
Create a special “Thank You” photo or video from your team showing patients that you appreciate them.
Super Bowl Sunday: 9th
Does your staff love football? Ask your team members to send photos or videos of what team they’re repping and how they’re celebrating football’s biggest night!
Valentine’s Day: 14th
Snap photos of your team rocking red or pink, enjoying sweet treats, showcasing Valentine’s decor, or celebrating special moments together.
Love Your Pet Day: 20th
Pets need love too! Share photos of your team with their furry, fluffy, or flying best friends.
Q1 Birthdays & Work Anniversaries
Does your team have any birthdays or work anniversaries this quarter? We’d love photos to celebrate them on social media!
March
Dental Assistant Recognition Week: 2nd-8th
Show appreciation for the role your dental assistants play in patient care and practice success! Their dedication and hard work are essential to your practice.
Capture a group photo of your assistants in action or share fun facts about each assistant to highlight on social media!
National Dentist Day: 6th
Celebrate the dentist(s) at your practice and highlight all they do to keep their patients’ smiles healthy! This is the perfect opportunity to show appreciation for everything they do, from perfecting smiles to educating patients.
Snap a photo of the dentist(s) smiling brightly or record a short video of them sharing their favorite part about dentistry!
Employee Appreciation Day: 7th
Spotlight the hardworking individuals who make your practice thrive! From the front desk to hygienists, assistants, and beyond, your team’s dedication deserves to be celebrated.
Share a fun team photo to highlight your appreciation, capture a candid moment from the workday, or record a video thanking your team for their dedication!
St. Patrick’s Day: 17th
Celebrate St. Patrick’s Day by expressing how lucky you feel for the amazing patients who make your practice shine!
Add a little festive fun to the day with green attire, festive decor, delicious treats, and share candid photos!
World Sleep Day: 14th
Good sleep is essential for overall health, and as dental professionals, you can help patients understand how oral health impacts sleep! World Sleep Day raises awareness about sleep disorders like sleep apnea and the importance of treatment.
Share a quick video educating your patients about how oral health connects to sleep health and the treatment options offered at your practice.
First Day of Spring: 20th
Spring symbolizes fresh starts and renewal—making it the perfect time for patients to refresh their smiles!
Encourage patients to schedule their cleanings and start the season with a bright, healthy smile by sharing photos of your spring decor.
World Oral Health Day: 20th
Emphasize the importance of maintaining good oral hygiene by educating and encouraging healthy habits for a lifetime of smiles!
Send a photo or video of team members sharing their favorite oral health tips.
April
Oral Cancer Awareness Month
Educate your patients about oral cancer risk factors and the importance of early detection. Your role in screening and prevention is crucial for your patients’ overall health.
Record a 15–30-second video explaining the signs and symptoms of oral cancer and encourage patients to schedule their next exam.
National Dental Hygienist Week: 7th-12th
Celebrate the dedicated hygienists on your team who play a vital role in maintaining your patients’ oral health.
Capture a group photo of your hygienists in action or share fun facts about each of them to highlight on social media!
Share photos of your staff with their furry, fluffy, or flying best friends for a fun appreciation post.
Earth Day: 22nd
Celebrate the beauty of nature and your team’s favorite ways to enjoy it. Whether you’re hiking, gardening, or just soaking up the sun, Earth Day is all about connecting with the outdoors.
Send a photo of your team participating in outdoor activities or photos outside your office.
Administrative Professionals’ Day: 23rd
Recognize the hardworking admin staff who keep your practice running smoothly and ensure every patient feels welcome.
Snap a group photo of your administrative team or record a short video of them sharing what they love most about their job.
Q2 Birthdays & Work Anniversaries
Does your team have any birthdays or work anniversaries this quarter? We’d love photos to celebrate them on social media!
May
Mother’s Day: 12th
Celebrate the amazing moms on your team and in your community. Mother’s Day is perfect for heartfelt appreciation posts.
Share photos of the moms on your team with a family portrait or an old throwback photo.
Memorial Day: 27th
Commemorate the holiday with a respectful post honoring those who have made the ultimate sacrifice.
Share a flag display or a simple group photo of your team in patriotic colors as a tribute.
Summer Celebrations
Summer is right around the corner. Celebrate the coming season of fun, sun, and smiles! It’s a great way to show off your team’s personality and connect with your patients.
Send photos of your team enjoying outdoor activities, vacations, or group outings.
Video Content
Bring your patients into your world with a behind-the-scenes look at your practice! Authentic, fun videos help showcase your team’s personality and passion.
See an example below! Capture short video clips, whether it’s a day in the life, office tour, or your team sharing their favorite part about dentistry and what makes your practice special. Our team will stitch them together into an engaging video to share!
June
Oral Health Month
Highlight healthy habits and the value of preventive care. It’s a great time to educate and encourage routine dental visits.
Send a video of a team member sharing an oral health tip, or snap photos of your hygienists holding up signs with quick oral health facts.
National Parents’ Day: 27th
Recognize the incredible parents on your team for all the hard work and care they provide every day!
Send us family photos of your team members to celebrate.
Summer Celebrations
Celebrate the season of fun, sun, and smiles! It’s a great way to show off your team’s personality and connect with your patients.
Send photos of your team enjoying outdoor activities, vacations, or group outings.
Video Content
Bring your patients into your world with a behind-the-scenes look at your practice! Authentic, fun videos help showcase your team’s personality and take advantage of the current algorithm.
Capture short video clips, whether it’s a day in the life, office tour, or your team sharing their favorite part about dentistry and what makes your practice special. Our team will stitch them together into an engaging video to share!
July
Fourth of July: 4th
Celebrate by showcasing your practice’s patriotic spirit! This is a great opportunity to connect with your community and highlight your team’s personality.
Send us photos of your team dressed in red, white, and blue, enjoying festive treats, or showing off your office’s holiday decorations.
Father’s Day: 15th
Celebrate all the father figures on your team and in your lives.
Share a photo of the dads on your team or team members with their dads.
National Teeth Whitening Day: 17th
Brighten up your feed by celebrating the power of a whiter smile! This day is the perfect opportunity to highlight your teeth whitening services and share real results.
Send before-and-after photos (with patient permission), or record a short video of a team member sharing what patients can expect from your whitening treatments.
First Day of Summer: 20th
The season of sunshine is officially here! Summer-themed content is a fun way to show off your team’s personality.
Share photos of summer decor around your office or the latest seasonal activities your team has been enjoying.
August
National Smile Week: 4th-10th
This week celebrates the power of a smile and keeping them healthy and bright. It’s the perfect time to highlight your team’s impact on patient confidence and oral health.
Show off your team’s smiles with a cheerful group photo, or capture a moment from a recent smile transformation (with patient permission) to highlight your role in creating happy, healthy smiles.
National Fresh Breath Day: 5th
Fresh breath isn’t just about confidence; it’s a sign of good oral hygiene. This day encourages awareness of the causes of bad breath and how dental care can help.
Record a quick tip video from a hygienist or dentist explaining how to maintain fresh breath between appointments, or snap a fun photo of your hygiene team with their favorite go-to recommendations.
National Align Your Teeth Day: 11th
Showcase your clear aligner services and how they can transform both smiles and confidence.
Share before-and-after photos of clear aligner patients (with patient permission) or snap photos of your team preparing a scan or aligner trays.
National Dog Day: 26th
Celebrate the office pups and personal pets who bring so much joy to your team!
Send in photos of your team members with their dogs or photos of your office dog!
Video Content
Bring your patients into your world with a behind-the-scenes look at your practice! Authentic, fun videos help showcase your team’s personality and take advantage of the current algorithm.
Capture short video clips, whether it’s a day in the life, office tour, or your team sharing their favorite part about dentistry and what makes your practice special. Our team will stitch them together into an engaging video to share!
Q3 Birthdays & Work Anniversaries
Does your team have any birthdays or work anniversaries this quarter? We’d love photos to celebrate them on social media!
September
National Gum Care Month
Spotlight gum health and prevention tips that keep smiles strong. Your team’s education makes a difference.
Send a 15–30 second video sharing the importance of gum care or photos of team members holding up floss, toothbrushes, or mouthrinse to promote healthy habits.
Dental Implant Awareness Month
Educate patients about dental implants and how they restore function and confidence.
Send a short video of the dentist explaining who is a good candidate for implants, or share photos of your technology to show advanced planning tools.
Office Manager Appreciation Month
Celebrate your office manager and all they do to keep your practice running smoothly.
Send a candid photo of your office manager with a few fun facts (e.g., years in dentistry, favorite task, hobby).
First Day of Fall: 22nd
Send photos or videos of your team participating in fun fall activities.
Capture candid and posed photos of your team enjoying fun fall activities or film your team’s pumpkin decorating contest. You could also share a video of a day spent outside the office, with clips of the team exploring a corn maze, going on a hayride, or picking apples at a local orchard, highlighting the seasonal fun and team bonding.
National Coffee Day: 29th
Share a photo or video of your team enjoying their favorite coffees.
Record a short video of team members sharing their favorite coffee drinks and giving tips on how to enjoy coffee while maintaining a bright smile (e.g., drinking water afterward, using a straw).
Q3 Birthdays & Work Anniversaries
Does your team have any birthdays or work anniversaries this quarter? We’d love photos to celebrate them on social media!
October
National Dental Hygiene Month
Recognize the importance of dental hygiene and the role your hygienists play in maintaining healthy smiles.
Share a photo or short video introducing your hygiene team with a fun fact about each member, or daily tips to promote better oral health.
World Smile Day: 3rd
Celebrate the power of a smile and spread positivity in your practice and community.
Send team “smile selfies” or short clips of staff sharing what makes them smile most.
National Boss’s Day: 16th
Show appreciation for the leader who guides and supports your team.
Send a group photo with your boss and a few fun facts about them, or a thank-you video message from team members.
Halloween: 31st
Spooky season is here! Celebrate with costumes, candy, and healthy smiles!
Share photos of your team in costumes, or record a short video with tooth-friendly candy tips.
Use It or Lose It
Encourage patients to use remaining insurance benefits before year-end.
Record a quick video from your front desk explaining how to check benefits and book an appointment, or have a doctor share why starting treatment now helps maximize this year’s coverage.
Q4 Birthdays & Work Anniversaries
Does your team have any birthdays or work anniversaries this quarter? We’d love photos to celebrate them on social media!
December
4th: National Cookie Day
Spread the holiday joy by treating your team and patients to cookies and send photos for your social media!
21st: First Day of Winter
What is your favorite thing about winter? Share seasonal photos of your team enjoying their favorite winter activities or any winter-themed office decorations you have.
25th: Christmas
How is your staff spending this festive season? Send photos of your team’s holiday party, office decor, or family gatherings.
1st: New Year’s Day
Happy New Year! How is your office celebrating and what are you looking forward to in 2025?
Share a short video of your team sharing their New Year resolutions or photos of their celebrations.