Our Story + Values

How We Began

Sean White founded Whiteboard Marketing in 2005. At that time, Sean primarily produced television spots for local clients in Columbus, Oh, eventually adding more digital marketing services, at their request.

Over time, clients began entrusting Sean as a valued partner for both traditional and digital marketing and advertising plans. It was at this point he realized just how valuable an all-inclusive marketing plan and team to execute a plan can be. In response, he created Whiteboard Marketing as an off-site marketing department.

Today, Whiteboard Marketing provides comprehensive digital marketing strategies for dental practices across the country looking to sustain growth and retention over time. Continuing to grow, the Whiteboard Marketing team now includes account managers, social media specialists, an online reputation manager, a web development team, SEO and Local SEO specialists, graphic designers, and more. We are proud to have a professional, polished, courteous, and responsible team that takes pride in delivering results. Helping our dental clients across the United States attract, acquire and retain the patients they want is our primary goal.

Our Core Values

Our team lives and works by these values each and every day:

  • Always act with honesty and integrity.
  • Be a true partner and team member to our WM family and clients.
  • Always do what’s best and right for our clients.
  • Take ownership and pride in what we do.
  • Be accountable for our actions and results.
  • Be passionate about what we do for our clients.
  • Have fun doing it.

Qualities That Matter to Our Dental Clients

  • Long-Term Growth: We help you generate long-term patient growth through acquisition and retention.
  • Personal Relationships:  We take each client’s success and challenges personally. And, you’ll always know who your team is here at WM.
  • Communication: We answer, we pick up the phone, we meet with you. We’re not a fix-and-forget partner.
  • Custom: We recommend strategies that are best for you and your practice, not a generic package pulled off a shelf.
  • Transparent: We provide comprehensive reports, review them with you, and are transparent about your results and ROI.
  • Investment-focused: Believe us when we say you’ll actually know what you’re paying for.
  • Results: Our clients hire us to help them attract, acquire and retain patients. That’s the end result that guides our strategies.
  • Industry Partnerships: We are connected with some of the biggest dental industry organizations and associations because they know we truly understand dental marketing.
  • Expectations: We expect an active partnership on both sides – your team and ours.

Our Dental Affiliations Are we a fit?

Learn More About WM!

Whiteboard Marketing team
Jody White and Lacey
Whiteboard team members participating in a community clean-up
Whiteboard Marketing team members working together