Google Local Service Ads (LSA)

What Are Google Local Service Ads?

Google LSAs are a pay-per-lead advertising platform that allows businesses to promote services to potential clients in their area. These ads are displayed at the top of search results when users search for a local service, such as “dentist near me.”

LSAs are targeted toward users who are searching for local services in their area. They are shown at the top of search results, above PPC ads. LSAs are only available to businesses that provide certain services in specific geographic areas.

PPC allows businesses to target users based on keywords, demographics, and other factors. PPC ads can be targeted to specific locations, devices, and audiences. They are shown on search results pages and on other websites that display Google Ads.

How do Google Local Service Ads Work?

To use Google LSAs, you’ll need to sign up for the service and create a profile. Here are the steps involved:

1. Create a Profile

The first step is to create a profile that includes information about your business, such as your name, address, phone number, and services offered. You’ll also need to provide proof of your license and insurance to be eligible to use the service.

2. Set Up Budget and Service Area

Next, you’ll need to set up your budget and service area. You can set a maximum budget per week. You can also choose the ZIP codes or cities where you want your ads to appear.

3. Get Verified

Before your ads can appear, you’ll need to go through a verification process to prove that you’re a legitimate business. This includes a background check and verification of your license and insurance.

4. Create Your Listing

Once you’re verified, you can create your listing. It will include your business name, location, business hours, accepted insurances, and phone number, list of your services. You can also include a logo and photos of your business and staff.

5. Verification Complete

Once your ad is approved, it will be eligible to appear results when users search for a local service in your area. When someone clicks on your ad, they’ll be taken to a business listing where they can learn more about your business and contact you directly to schedule an appointment.

Benefits for Dentists

Now that you know how Google LSAs work, let’s explore some of the benefits of using them for your dental practice.

1. Increased Visibility

LSAs appear at the top of search results, which means they’re the first thing that potential patients see when they search for a local dentist. This increased visibility can lead to more clicks and calls, which can ultimately lead to more appointments and revenue.

2. Trusted by Google

Google LSAs are backed by the credibility and trust of Google.

We have used Whiteboard Marketing for all aspects of our digital and conventional marketing needs. They are an integral part of our daily practice and have played a large role in our recent success. I highly recommend Whiteboard Marketing for your practice and study club.

-Dr. Fred Sakamoto,
Central Ohio Periodontics

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