Whiteboard Marketing
SEO Specialist

About Whiteboard Marketing and Our Culture

Whiteboard Marketing is a rapidly growing marketing agency with local, regional, and national clientele, ranging from small to medium-sized businesses. Our clients service multiple industries, including dentistry, healthcare, home improvement, technology and franchise. We believe in offering our clients completely personalized service, so they truly reap the benefits of an in-house marketing department. This means being responsive to clients’ needs and always putting them first. Our team is composed of professionals who specialize in their field, from website design, to SEO and PPC, to social media, online reputation and more, so that we can all function together as one incredible “marketing director”.

The SEO Specialist at Whiteboard Marketing will work toward the continued improvement and success of all client websites. They will complete client onboardings, as well as execute a structured, ongoing optimization process. The SEO Specialist works to create positive growth in user traffic, conversions and goal completions for all clients.

The SEO Specialist job description:

  • Conducting keyword research to drive content strategy
  • Developing and executing quality inbound link strategy
  • Writing metadata for a variety of websites
  • Addressing technical issues affecting the performance of a site on search engines
  • Measuring, tracking, and analyzing results in various platforms
  • Conducting competitive research, directing content, and working with Google, Bing, and other search engines
  • Demonstrating results-driven performance to communicate ROI to Account Managers and occasionally clients
  • Monitoring day-to-day activity and client deliverables
  • Continually learning, innovating, and implementing testing strategies to uncover new opportunities for optimization, strategy enhancement, and performance improvement
  • Having an understanding of the Google Suite including Google Analytics, Google Search Console, and Google Tag Manager, as well as how to implement them on a site
  • Taking an active, personal, prideful role in growing the SEO business for each client
  • Managing multiple clients and projects while not compromising quality

Requirements:

  • Bachelor’s Degree
  • At least one year experience in SEO executing organic search campaign
  • Self-starter with an entrepreneurial attitude, ready to challenge the status quo
  • Experience in data analysis and reporting
  • Detail-oriented with an analytical nature
  • Metrics/results-driven behavior
  • Experience in WordPress, Google Analytics, and Google Search Console
  • Project management skills
  • Proficient knowledge of MS Office Suite (Excel, Word), Google Drive, email marketing systems, and project management systems

Key Competencies:

  • Knowledge of SEO practices
  • Impeccable follow-up and follow through
  • Verbal and written communication skills both internally and externally
  • Judgment and decision-making ability
  • Initiative
  • Confidentiality
  • Team player
  • Attention to detail and accuracy
  • Positive attitude
  • Adaptability
  • Task-oriented
  • Life-long learner

Compensation Package

  • Salary Position based on experience
  • 401k with match after 1 year
  • Medical Benefits, Dental, and Vision
  • Paid Vacation

Job Type: Full-time

Next Steps:

Sound like a perfect job for you? To apply, please submit your resume and cover letter to Pat Halsey, Pat@whiteboard-mktg.com. Please include desired compensation.

Schedule your free marketing audit + consultation

We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge.

Schedule an appointment to discuss our findings and make a few recommendations to more effectively market your brand and get customers.

Schedule Appointment



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