Social Media & Digital Marketing Specialist

About Whiteboard Marketing

Whiteboard Marketing, LLC is seeking a full-time Social Media Specialist who concentrates on curation, implementation, tracking and optimizing our social media campaigns across applicable channels including, but not limited to, Facebook, Twitter, Google My Business, Instagram and LinkedIn for our clients. Additionally, our company utilizes an all-in-one software platform to generate, monitor, amplify and respond to our customers’ online reviews. We are in search of a team member that can learn and operate our software and adapt to our current internal and external processes and methods to generate online reviews and manage clients’ reputations.

Job Summary

The Social Media Specialist will concentrate on curation, implementation, tracking and optimizing our social media campaigns across applicable channels including, but not limited to, Facebook, Twitter, Google Business Profile, Instagram and LinkedIn for our clients. 

Duties/Responsibilities

  • Day-to-day content creation on Facebook, Twitter, Instagram, LinkedIn, YouTube and other additional social platforms
  • Design, create, and maintain clients’ social media presence and implement a posting strategy
  • Manage and monitor organic and paid social media efforts 
  • Create and optimize graphics and videos
  • Build brand voice for clients and follow brand guidelines consistently
  • Brainstorm new and creative growth strategies for social media and content marketing (email and blogs)
  • Provide input for social media advertising campaigns
  • Strong written, proofreading, and verbal communication skills 
  • Troubleshoot technical issues on social platforms if needed 
  • Use strong analytical ability to evaluate viewer experience and engagement across multiple social platforms
  • Evaluate emerging social media, review and digital marketing channels and trends. 
  • Provide thought leadership and perspective for adoption where appropriate
  • Meet with clients in a team environment to communicate social media and digital marketing strategy
  • Consult with clients and internal team members about social media campaign strategies
  • Build strong relationships with team members and clients 
  • Identify social media  trends and insights
  • Lead analysis of key social insights
  • Measure and report performance of all digital marketing campaigns and assess against goals

Required Skills/Abilities

  • Relevant internships and/or course work
  • Demonstrated experience managing all aspects of digital marketing, including email, social media, and online advertising campaigns and other content-related strategies with an emphasis on strong copywriting skills
  • Content development and implementation
  • Highly creative with experience in identifying target audiences and devising digital content campaigns that engage, inform and motivate
  • Experience working with multiple clients at one time
  • Proven and professional communication (written and verbal) skills
  • Self-motivated and driven; willing to work in a fast-paced environment
  • Solid knowledge of website and social analytics tools
  • Proficient in Adobe Creative Suite, Canva, Microsoft, 
  • Knowledge of scheduling platforms: Hootsuite or similar platform 
  • Capable of interpreting data and making recommendations about best practices in digital marketing to improve client performance

Education and Experience

  • Bachelor’s degree in marketing, journalism, communications, or related field
  • Digital Marketing: 1+ year(s)
Next Steps:

Sound like a perfect job for you? To apply, please submit your resume and cover letter to Pat Halsey, Pat@whiteboard-mktg.com. Please include desired compensation.