
Want to know more about dental marketing?
Our team is eager to answer your questions about marketing your dental practice. Reach out and let us know what you’re wondering about, or start here with answers to our FAQs.
Getting Started
We begin with a complimentary consultation to learn about your dental practice’s goals, review your current marketing efforts, and outline a strategy designed to support patient growth.
Practices typically see stronger online visibility, increased patient inquiries, and better appointment conversion through a combination of SEO, paid advertising, website optimization, and patient-focused engagement tools.
Some campaigns, such as paid ads, can deliver early patient leads. SEO, review management, and content marketing support steady, long-term practice growth over several months.
Yes. You’ll have one primary point of contact for questions, ongoing strategy, and performance reporting.
Attracting More Patients
We combine SEO, paid advertising, social media, online reviews, and content to help your practice get found online and attract patients actively searching for dental care.
Yes, if your patients are active there. Social media helps build trust, highlight your team and services, and stay visible to both current and potential patients.
Paid ads can drive immediate appointment opportunities, while combining them with SEO and other tools supports consistent patient growth over time.
Absolutely. Call tracking, form tracking, and patient intake reporting show exactly which campaigns are driving scheduled appointments.
Converting Patient Inquiries
We support your team by improving how patient inquiries are handled, using call coaching, scripts, landing page optimization, and after-hours tools like web chat.
Yes. We optimize dental websites for mobile performance, speed, user experience, and clear appointment-focused calls to action to guide visitors from interest to scheduling.
We use 24/7 live chat and call management tools to help capture new patient opportunities even when your team is unavailable.
Tracking Results
We provide detailed reporting that connects marketing activity directly to new patient appointments and production value.
Metrics include website traffic, search rankings, leads generated, call volume, appointments scheduled, treatment value, and ROI by marketing channel.
Yes. Calls are recorded and available for review. AI-assisted call summaries can also provide coaching insights.
Technology & Tools
No. We handle all tools, platforms, and integrations so your team can stay focused on patient care and daily operations.
We use AI where it improves accuracy and efficiency, such as call summaries and reporting, while keeping human involvement where patient communication and trust matter most.
AI helps manage simple tasks, while real people handle meaningful patient conversations to build trust and encourage scheduling.
Google Advertising
$1,500 per month is a recommended starting budget for general dentistry campaigns and keywords. This does not include highly competitive terms such as dental implant-related terms.
Dental implant keywords are more competitive, so we typically recommend a minimum monthly budget of $2,000 for implant-focused campaigns.
Late morning to early afternoon, specifically 11 a.m. to 1 p.m., continues to be the highest-converting time window.
According to Google Trends, seasonal shifts in patient search behavior can impact keyword activity throughout the year.
Facebook and Google serve different purposes. Both platforms can support patient growth when used together.
- Facebook Ads are used for brand awareness, promotions, and visibility.
- Google Ads target patients actively searching for dental care.
Medicaid keywords can be negated to ensure your ad does not appear when users search using the term Medicaid. However, if the user searches “dentist near me,” you may still receive calls from Medicaid patients.
No, Google does not allow dentists to advertise Botox. The best solution would be to use Facebook Ads.
SEO/GEO
SEO marketing helps improve a dental practice’s online visibility by optimizing website content, structure, and keywords to reach patients searching for dental services. SEO may also include local listings, backlinks, and social signals to support long-term search visibility.
Yes. SEO helps dental practices reach local patients, improve visibility, and increase website traffic and appointment requests.
- Increased online visibility on search results pages.
- More qualified website traffic from patients searching for care.
- Stronger brand recognition within your local market.
- Higher conversion rates through improved website experience.
Google Business Profile
Claim and verify your listings on platforms like Google, Yelp, and Bing. Regular scans help identify inconsistencies and opportunities for improvement.
Yes. Accurate and complete listings improve visibility, drive traffic, and support local search rankings by strengthening your online presence.
Practices should review Name, Address, and Phone Number (NAP) accuracy at least monthly to avoid patient confusion and protect local SEO performance.
Online Reviews
Reviews and reputation management play a major role in patient trust and are a key component of a comprehensive marketing plan. By monitoring your reviews, you will demonstrate an authentic brand online, gain valuable insight into your business, and achieve your goals.
Our tools track reviews across the web, even when they are easy to miss. A dedicated Review Specialist helps create ongoing opportunities for patient feedback.
Patient reviews help others understand your team, environment, and quality of care. Additional benefits include:
- Improved search visibility.
- Stronger online reputation.
- Better patient acquisition and retention.
- More informed business decisions.
Negative reviews happen. They provide insight and an opportunity to improve. We help practices respond professionally and thoughtfully, while protecting patient privacy.
We recommend a mix of first-party website reviews and third-party platforms such as Google, Facebook, and Healthgrades, with Google being the most influential.
Social Media
Google Posts enhance your Google Business Profile by sharing updates, services, and practice information, helping drive traffic to your website.
Social media helps:
- Show your practice personality.
- Strengthen your online presence.
- Create consistency across digital platforms.
- Build community and patient trust.
The best strategy aligns with your practice goals. We create a mix of timely posts highlighting your team, services, technology, and everyday moments inside the practice.
Boosting allows existing posts to reach a larger, targeted audience,increasing visibility, messages, calls, and engagement.
Websites
Website CRO improves how effectively your website turns visitors into patient inquiries and appointments by enhancing user experience and site flow.
Yes. Data-driven design guides visitors to call your practice or request an appointment online. Chat features are also available.
Yes. Original team and office photos help patients feel comfortable and informed. Stock images may be used sparingly but do not build trust the same way.
Yes. SEO ensures your website is visible in search results, supports user experience, and helps increase patient conversions over time.
Content & Smart Blogs
Blogs support SEO by expanding relevant content, educating patients, highlighting services, and strengthening your practice’s authority online.
This depends on goals, but most practices benefit from consistent monthly or biweekly blogging focused on relevant, patient-centered topics.

Social Advertising
How much money should I spend on social media advertising?
For social media advertising, start with a budget of $500 to $1,000 per month and adjust based on campaign performance. We track key metrics like engagement, leads, and ROI to refine your spend. We use targeted ads aimed at relevant local demographics, and optimize campaigns to maximize results while staying within budget. We have a team to support these decisions and determine where to allocate their marketing dollars.
Do people really click on Facebook ads?
Yes, people click on Facebook (Meta) ads, making them valuable for your business. Facebook’s targeting lets you reach potential clients by location, demographics, and interests. Tailored ads with engaging visuals, strong calls to action, patient testimonials, or special offers can boost effectiveness and attract more local patients.
What if I don’t have an Instagram account?
If you don’t have an Instagram account for social media advertising, that’s okay. However, since many potential (especially younger) patients use the platform, it may be worth considering. Instagram can boost your outreach, but it’s just one of many effective online advertising options we can help with for your practice.