What Am I Even Paying For?  

10 Items Marketing Agencies Need to Convey to their Clients 

 

Some Marketing Agencies go through their task checklists and think they are accomplishing great feats, while ignoring the single most important metric.  One of the most advantageous aspects of digital marketing is the ability to measure ROI. 

Marketing isn’t free, it takes time and money. Hiring the right agency can save you time and give you the opportunity to make yourself more money. Why hire an Agency?

 

1. Expertise from multiple specialized professionals. 

Groups tend to make better decisions than individuals.  An aggregation of experience and information leads to greater progressive improvement. Hiring an agency means having a Marketing Consulting group a call away. A marketing consultant who has worked on 100 clients may know the perfect questions to ask in order to get the most out of a campaign.

 

2. Transparency

One of the most difficult tasks for an agency can be the responsibility of deciding what the client needs to know and what is best left behind the scenes.  Done correctly, an agency will provide great insight into analytics and key performance indicators without overwhelming a client with excess data. Of course, when called upon for full disclosure, an agency should be prepared with detailed records. 

 

3. Objectivity 

An Agency will know the best marketing practices through first hand experience. Marketing Agencies will be able to expose “Vanity Keywords”, and re-route a client’s efforts toward more profitable terms.

 

4. Better Rate Negotiating

Collective negotiating power can be powerful, especially in traditional media, printing, and promotional items.    

 

5. Better Optimization

Good agencies have tried new marketing tactics and made mistakes.  Great Agencies learn from their mistakes and improve on their marketing tactics with future clients. 

 

6. Reputation

The Agency has done it before and they have other clients or even past employees that can attest to their professionalism.  Don’t be afraid to ask for a reference or website examples of current and past clients.  You would read reviews online for any major purchase, a Marketing Agency is no different.

 

7. Industry Experience

The Agency has done it before… for your competitor! Agencies in an industry niche have specialized understanding of nuances including best site structure, media outlets, competitive analysis and more. 

 

8. Long Term Strategy 

Switching Agencies or internal managers limits continuity and scalable growth.  

Agencies grow with clients and have a vested interest in your success. Share your vision and let your agency help you get there.

 

9. Tools

Instead of paying for all the software and research, you get to split the cost with the entire roster of your agency.  Depending on the range of services, an agency may be paying 5-20 separate software companies that enable them to make faster and more educated decisions. All of these tools benefit a business that otherwise would not pass the cost benefit analysis.

 

10. Results

Measure Everything you can! The one to one relationship of a marketing generated lead to a new patient, is the ultimate goal, and with today’s analytics and tracking, it can be achieved. A true cost per acquisition by medium dictates where budget needs to be allocated, and if the budget needs to be adjusted. Solid measurement of ROI removes emotion and yields objective decisions that place a brand in the most likely position for success.  Beware the promise of Immediate results, but also beware a lack of results over the agreed upon time frame. 

 

You hire a marketing agency to make your life easier and achieve goals. Your marketing company should offer strategy and solutions based on hard numbers.  But also results based on expertise, specialization and data. 

Want to learn more about how Whiteboard Marketing can help you reach your goals? Contact us today.

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