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Website Auditing 101

Audits. While the word elicits excitement from few, doing an audit is as important for your web presence as it is for your finances. Regular audits of your website can ensure that your site is running smoothly and offering a user-friendly experience. But where do you start?

Here are five things to give you a starting point for auditing your website:

Broken Links and 404 Errors

It can be incredibly frustrating to click on links that do not work or that tell you the “Page Cannot Be Found”. These issues can steer users away and also affect the efficiency of your site. There are ways to correct for these errors while improving your SEO, such as redirecting users to the homepage in place of 404 errors, but the best way to deal with these issues is to do your research, be creative, and utilize the skills your team has.

Spelling and Grammar

It seems like an obvious suggestion, but spelling and grammar mistakes happen even for the best writers. It is important to check for common slip-ups such as incorrect subject-verb agreement, run on sentences, and missing punctuation.

Load Speed

In today’s world of instant gratification, users do not want to wait around for their web pages to load. The New York Times suggests that even a 250-millisecond difference can sway users between competing sites. Fortunately, there are many options for checking and improving load speed. One of our favorites is Google Developers’ Page Speed Insights.

External Links

While you never want to steer viewers away from your site, sometimes it can be helpful or necessary to include a link to another website. The key here is to make sure that your link opens a new tab or browser for the user, rather than open in your current window and therefore redirect him or her away from your site.

Mobile Capabilities

If your website isn’t mobile friendly, game over. More than ever before people are researching and shopping online from their phones. Your website should be just as functional and just as visual on your phone. Are the images displayed properly on the smaller screen size? Is it easy to navigate? Does clicking a phone number allow you to call that number directly? Look at your website on your own smart phone and make sure it is up to par.

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We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge. Then, we’ll get together to discuss our findings and make a few recommendations to more effectively market your brand and get customers.



Whiteboard Marketing

Whiteboard Marketing

5950 Venture Dr.
Dublin, OH 43017

614.562.1912

info@whiteboard-mktg.com

Google Partner

3 days ago

To celebrate St. Patrick's Day, Addison and Kelsey showed off some Irish Dance moves at our office yesterday. Thanks, Mara Sprecher Lorance, for bringing in your daughter and her friend to spread some St. Patrick's Day spirit! ... See MoreSee Less

 

Comment on Facebook

So do good!...great job!

Love this, Mara Sprecher Lorance and Lisa Marie Meyer! Such talent and was sorry to miss!

4 days ago

The best way to spend the Friday before St. Paddy's Day is to watch some Ohio State University Men's Basketball with a green beer! We hope everybody has a fun and safe weekend. ... See MoreSee Less

The best way to spend the Friday before St. Paddys Day is to watch some Ohio State University Mens Basketball with a green beer! We hope everybody has a fun and safe weekend.Image attachment

 

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Where’s Shanna?

4 days ago

Warm birthday wishes to Jody today! We hope your day is filled with as much joy as you bring to our team. Enjoy! ... See MoreSee Less

Warm birthday wishes to Jody today! We hope your day is filled with as much joy as you bring to our team. Enjoy!

 

Comment on Facebook

Happy Birthday Sweet Jody ❤️🎂

Happy belated birthday Jody!

Happy Birthday!

Happy Birthday Jody Allen White! I hope you have a wonderful day full of special blessings. 🎈

Happy Birthday Jody Allen White!

Happy birthday sweet, amazing friend! Hope you had a fabulous day! ❤️🎂🎈 Jody Allen White

Happy Birthday Jody!

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2 weeks ago

Our Digital Marketing Specialists, Vanessa Copetas and Christi Richter, had a great time visiting our friends at London Dental Care. Despite the chilly day, they received a warm welcome from Dr. Sogan and her team! ... See MoreSee Less

Our Digital Marketing Specialists, Vanessa and Christi, had a great time visiting our friends at London Dental Care. Despite the chilly day, they received a warm welcome from Dr. Sogan and her team!

2 weeks ago

Chipotle Mexican Grill was on the menu today at Whiteboard Marketing thanks to Central Ohio Periodontics: Fred O. Sakamoto, DDS. We were selected as office of the month, and our team couldn't be more grateful to work with you! ... See MoreSee Less

Chipotle Mexican Grill was on the menu today at Whiteboard Marketing thanks to Central Ohio Periodontics: Fred O. Sakamoto, DDS. We were selected as office of the month, and our team couldnt be more grateful to work with you!

 

Comment on Facebook

We are so glad you enjoyed!

You guys sure do a lot of eating over there. :)

👏👏👏

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