If you have recently searched Google to admire your Google+ page, don’t be alarmed if you can’t find your Google reviews. This is probably a little frightening if you are one of the proactive marketers who work hard to generate positive reviews from customers.
However, do not worry. Your reviews are still there, just in a different place.
As we have mentioned quite frequently lately, Google has made significant modifications to its Google+ page layout. One of these changes is where your business reviews are located.
For us marketing folks, the question is not “Where are your reviews located?” It is, “What version of Google+ are viewers seeing and how do we adapt the reviews to that view?”
Reviews on the Classic Google+ page
If you are searching for your business with the “Classic” G+, your business reviews are located on your About page. They are easy to find and simple for customers to review your company. Unfortunately, this page will be completely transformed when Google officially changes its layout in the near future. There are no changes to be made on our end, or yours if you are responsible for seeking out customer reviews. Just keep doing what you are doing.
Reviews on the New Google+
. . . are no longer there. If you happen to be viewing your business’ G+ page from the New Google+ format, Google has completely removed reviews from this new layout. This was done to make the New G+ more socially focused and compete with Facebook and Pinterest. Interestingly, Facebook is working to enhance its reviews capabilities, so we we are wondering if the Google gurus have really thought this change through.
On the New Google+ interface, reviews will be located on your business’ Google maps listing. This change actually makes sense, and in the long run, should be better for businesses. As mobile search continues to take over the online presence landscape, Google is jockeying to ensure its Google Maps remains supreme. In 2015, 29% of internet searches were conducted via cell or mobile tablet, and Google says this number is continuing to rise.
Moving customer reviews to the Google Maps listing will yield a few key results:
- Ensure that the quantity and quality of reviews will have a direct impact on where your business ranks on the Google Map. This means you need to keep asking for reviews.
- Tie the map to reviews, which will directly influence consumers’ purchasing decisions.
- Keep Google Maps as a competitive entity as Apple aggressively works to wipe Google off the mobile search “map.”
Still looking for your reviews on the new G+?
Check out your listing on Google Maps. Click on the review stars under your listing and you will be taken to the Maps page.