How Coronavirus Has Changed The Way Patients Search For A Dentist
by Whiteboard Marketing
Posted on May 29, 2020 at 12:15 PM
Media Habits and Media Consumption Well, you’re at home. All day. Every day. And night. Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient. Organic traffic from SEO is a 24-7, 365 foundation that is […]
Continue Reading3 Website Strategies to Implement in the Age of COVID-19
by Sheila Rowlands
Posted on April 02, 2020 at 12:55 PM
As a business owner, COVID-19 has probably affected your life in more ways than you could’ve ever been predicted. From restrictions on customer interactions, hours, and travel to changing profit margins and timelines, small businesses are being hit hard. While it may be more pressing to attend to other matters, don’t overlook the impact a […]
Continue ReadingDoes Responding to Online Patient Reviews Violate HIPAA?
by Kristi Simone
Posted on May 24, 2019 at 19:55 PM
You Can Respond to Online Patient Reviews and Maintain HIPAA Compliance We manage marketing for approximately 130 dental practices across the US, including online reviews and reputation management. Maintaining HIPAA compliance is the absolute priority when we respond to reviews, but we do respond to positive and negative reviews with some specific parameters. Below are […]
Continue ReadingHow Important is your Business Name, Address and Phone in Google Search?
by Kristi Simone
Posted on April 17, 2019 at 20:55 PM
Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority. Search engines take this data into account when determining which companies to select to show up during a local search for a product or service. Local […]
Continue ReadingEasy Tips on Writing A Blog for Your Business
by Kristi Simone
Posted on March 08, 2019 at 17:04 PM
Easy tips on writing a blog for your business Writing blogs for your website is an important part of your SEO and brand-building strategy. However, many of our clients are hesitant to write or post a blog because they don’t know where to start. When surveyed, the majority of our clients said they don’t know […]
Continue ReadingGoogle Shuts Down Google+ for Good
by Kristi Simone
Posted on October 09, 2018 at 12:51 PM
Google announced today that it is officially shutting down Google+ after receiving backlash from reportedly failing to publicly disclose a security bug that affected hundreds of thousands of Google+ accounts. Google announced this decision in a blog post and outlined the specific reasons that lead to the end of Google+. To combat the cybersecurity issues […]
Continue ReadingAre You Required to Make Your Website ADA Compliant?
by Kristi Simone
Posted on August 17, 2018 at 13:00 PM
There has been a lot of information online recently about making websites ADA compliant. We have received many questions from our clients about the new ADA compliance guidelines and what they need to do about it. TheAmericans with Disabilities Act (ADA) of 1990 is the reason we have things like disabled parking requirements, service counter […]
Continue ReadingWhat Do I Need to Know About Google Mobile First Indexing
by Whiteboard Marketing
Posted on June 15, 2018 at 08:00 AM
As the saying goes, “Change is the only constant in life.” To follow suit, in 2018, we digital marketers will switch our strategies to target a mobile-first indexing. What does this mean for your website? Hopefully not much if you’ve been making consistent updates to your website and if you read our “2018 Marketing Predictions” […]
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