google-plus-collections

The Two Key C’s of Google+ and Why We Love Them

Screen Shot 2016-03-09 at 9.12.31 AM

We all know that Google has been making some major changes to its Google + pages over the past several months. And, we know that navigating this sea of changes can be a bit challenging.  It can be overwhelming for many small business owners to identify which Google changes will impact their company.

People who are avid users of Google+ said they wanted a place where they could keep up with people and talk about their interests, and the new Google+ allows them to do exactly that. Two key attributes of the new Google+ that are important to your business are Collections and Communities. Collections will appear on your business’ new Google+ profile page.  They are set up to look more like a Pinterest page and are designed to allow you, the business owner, to group your social posts into “topics”. Communities are meant for networking and sharing information with other Google+ users that share a common interest.

Why We Think Collections are Cool

Screen Shot 2016-03-09 at 9.07.21 AM

Collections can provide important networking opportunities for your business. You can post information to your own collections.  You can follow personal and business collections. And, you can share content from these other collections to yours.  These three options allow you to post and to interact with the creator of the collection and other people who follow it.

To make a collection for your page:

      • Go to your business’ Google+ page
      • Under the “Interests” header, click “Create a collection”
      • Make a name for the collection
      • Make a tagline if you want… it could be a hashtag for your company or a catch phrase you have
      • Add a cover picture for collection and a color
      • Click save
      • Once the collection is made, go back to the Google+ page to make a post to add to the collection

To post to a collection:

      • You can post directly to collections when you make a new post
        • When posting, the default setting is to post to “Public”
        • To post to a collection, click on “Public” and change it to the collection you want to post it to
      • Or, you can share an already existing post to a collection
        • Click the share icon on the post then choose the collection you want to post it to

Why We like Communities

Screen Shot 2016-03-09 at 9.47.10 AM

 

Communities are a place for discussion and interaction about a certain topic. They are similar to groups on Facebook.

Communities are key to networking on the new Google+ and getting more views on your posts. You can actually post directly into a community, which allows all the members of that community to see what you have to say, even though they may not follow your page. Communities are an important resource for gaining more followers. Some communities have several thousand followers, so when you make a post in that community, those several thousand people are going to see it.

To join a community…

      • You simply use the search bar to find them & click on the “Join” button
      • If you need help figuring out what communities to join, the “Communities” tab on the left sidebar will give you recommended communities to join based on the communities you are already a part of

To post to a community…

      • You can post directly to communities when you make a new post like you can post directly into one of your collections
      • When posting, choose the community you want to post it to at the top
      • You can also share an already existing post to a community the same way you would share a post to a collection

Start building your Collections and Communities today!  We know you will love them as much as we do!  Or, contact us for Social Media Marketing management and we will be happy to do it for you!

 

Tags: , , , , , , ,

Be the first to comment “The Two Key C’s of Google+ and Why We Love Them”

Schedule your free marketing audit + consultation

We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge. Then, we’ll get together to discuss our findings and make a few recommendations to more effectively market your brand and get customers.



Whiteboard Marketing

Whiteboard Marketing

5950 Venture Dr.
Dublin, OH 43017

614.562.1912

info@whiteboard-mktg.com

Google Partner

3 days ago

To celebrate St. Patrick's Day, Addison and Kelsey showed off some Irish Dance moves at our office yesterday. Thanks, Mara Sprecher Lorance, for bringing in your daughter and her friend to spread some St. Patrick's Day spirit! ... See MoreSee Less

 

Comment on Facebook

So do good!...great job!

Love this, Mara Sprecher Lorance and Lisa Marie Meyer! Such talent and was sorry to miss!

4 days ago

The best way to spend the Friday before St. Paddy's Day is to watch some Ohio State University Men's Basketball with a green beer! We hope everybody has a fun and safe weekend. ... See MoreSee Less

The best way to spend the Friday before St. Paddys Day is to watch some Ohio State University Mens Basketball with a green beer! We hope everybody has a fun and safe weekend.Image attachment

 

Comment on Facebook

Where’s Shanna?

4 days ago

Warm birthday wishes to Jody today! We hope your day is filled with as much joy as you bring to our team. Enjoy! ... See MoreSee Less

Warm birthday wishes to Jody today! We hope your day is filled with as much joy as you bring to our team. Enjoy!

 

Comment on Facebook

Happy Birthday Sweet Jody ❤️🎂

Happy belated birthday Jody!

Happy Birthday!

Happy Birthday Jody Allen White! I hope you have a wonderful day full of special blessings. 🎈

Happy Birthday Jody Allen White!

Happy birthday sweet, amazing friend! Hope you had a fabulous day! ❤️🎂🎈 Jody Allen White

Happy Birthday Jody!

+ View more comments

2 weeks ago

Our Digital Marketing Specialists, Vanessa Copetas and Christi Richter, had a great time visiting our friends at London Dental Care. Despite the chilly day, they received a warm welcome from Dr. Sogan and her team! ... See MoreSee Less

Our Digital Marketing Specialists, Vanessa and Christi, had a great time visiting our friends at London Dental Care. Despite the chilly day, they received a warm welcome from Dr. Sogan and her team!

2 weeks ago

Chipotle Mexican Grill was on the menu today at Whiteboard Marketing thanks to Central Ohio Periodontics: Fred O. Sakamoto, DDS. We were selected as office of the month, and our team couldn't be more grateful to work with you! ... See MoreSee Less

Chipotle Mexican Grill was on the menu today at Whiteboard Marketing thanks to Central Ohio Periodontics: Fred O. Sakamoto, DDS. We were selected as office of the month, and our team couldnt be more grateful to work with you!

 

Comment on Facebook

We are so glad you enjoyed!

You guys sure do a lot of eating over there. :)

👏👏👏

Load more