Make These Updates to Your Google My Business Page Now!
by Kristi Simone
Posted on July 12, 2018 at 13:56 PM
Google has been making changes to your Google My Business (GMB) Page lately and it will benefit your business to utilize the new tools that have been added. As we know, Google is constantly working to help local businesses get found online, especially by prospective customers who are near your location. Make sure you […]
Continue ReadingYour Yelp Questions, Answered!
by Hanna Ellison
Posted on July 06, 2018 at 15:57 PM
Yelp can be a very confusing platform for a lot of small business owners. It can be hard to determine if Yelp is the right platform for your industry. It can also be difficult to optimize your profile to get reviews and to be found by potential customers. You may have noticed that Yelp has […]
Continue Reading4 Steps to Telling Your Brand Story on Social Media
by Abby Hanson and Kristi Simone
Posted on March 12, 2018 at 08:00 AM
As social media continues to evolve at a rapid-fire pace, we see recurring recommendations to make your business stand out by telling its brand story. Everyone loves a great story, and that mindset doesn’t change for what people read on social media. Professor Marcus Collins at University of Michigan says, “As storytelling animals, we humans […]
Continue ReadingAdvice and Resume Tips for New Grads Applying for Jobs
by Kristi Simone
Posted on February 26, 2018 at 08:00 AM
First, we just discovered HARO, so if I’m not following protocol, please let me know. Second, my name is Kristi Simone and I am CMO at Whiteboard Marketing We are a small marketing firm located in Dublin, Ohio with 16+ employees. I handle all career searches and hiring needs for our company. And, we see […]
Continue ReadingWhat Does the Facebook Update Really Mean for Small Businesses?
by Kristi Simone
Posted on January 15, 2018 at 20:32 PM
What does the Facebook update really mean for small businesses? Facebook made a big announcement on January 11 about changes to its news feed. Both CEO Mark Zuckerberg and head of News Feed, Adam Mosseri communicated that Facebook’s 2018 focus would be connecting people with meaningful posts. Zuckerberg also announced that news feeds would show […]
Continue Reading5 Marketing Predictions to Implement in 2018
by Abby Hanson and Kristi Simone
Posted on December 12, 2017 at 17:18 PM
As 2017 wraps up, we want to take a look ahead at some of the key changes that will impact your 2018 local business marketing strategy. You may have read many predictions about 2018 in different blogs today, but we believe our strategies below are changes that any business owner can realistically implement in the […]
Continue ReadingHow Long Should I Invest in PPC Before I See Results?
by Jon Krempasky
Posted on July 26, 2017 at 16:23 PM
Is PPC something your business should be investing in? You should and here’s why: What is PPC? PPC stands for pay-per-click, which increases your business’ search position on Google to gain exposure. It stands for pay-per-click, which is the ability to show advertisements to users on both Google and Facebook based on their browsing interests, […]
Continue ReadingBest PPC Campaigns for Small Businesses
by Jon Krempasky
Posted on July 19, 2017 at 20:47 PM
Have you heard of someone in the marketing field discussing the benefits of PPC? Whether it be for Google or Facebook, large company or small, PPC can grow your brand. With the age of technology growing, marketing is becoming prominently digital creating a presence, not only face-to-face, but on the world wide web. Take a […]
Continue ReadingCampaign-Based Marketing: Why You Should Start Doing It
by Kristi Simone
Posted on May 05, 2017 at 19:46 PM
We are big supporters of campaign-based marketing. If you are going to make the investment in creating a special, an event or a service to offer for your business, we want you to get the best return. Essentially, we want you to leverage the heck out of it. The more times you strategically tell people […]
Continue ReadingCanva for Marketing
by Jackie King
Posted on April 18, 2017 at 19:54 PM
Creating a cohesive brand image is an important part of marketing your company. This means making your website, internal and social media marketing pieces branded. I’m talking down to the same colors, fonts and types of images you use. Of course, the answer to all of this is to use the same graphic designer to […]
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