5 Tools to Take Your Social Media From Good to Great
by Caroline Cannon
Posted on October 28, 2019 at 08:00 AM
You don’t have to be a graphic designer or advertising expert to create click-worthy, engaging content for your practice/business’ social media page. Below are five easy-to-use social media tools that our digital marketing team uses to schedule great content for our clients. 1. Canva This user-friendly graphic software is perfect for creating eye-catching graphics and […]
Continue ReadingHow to Choose the Right Social Media Channel for Your Business
by Vanessa Copetas
Posted on July 05, 2019 at 08:00 AM
For those new to the world of social media, understanding each social channel can be a little overwhelming. With Twitter, Facebook, Instagram, LinkedIn and more, it can be hard to figure out which ones to utilize. While it may seem tempting to create an account on every platform, this can end up doing more harm […]
Continue Reading4 Steps to Telling Your Brand Story on Social Media
by Kristi Simone and Whiteboard Marketing
Posted on March 12, 2018 at 08:00 AM
As social media continues to evolve at a rapid-fire pace, we see recurring recommendations to make your business stand out by telling its brand story. Everyone loves a great story, and that mindset doesn’t change for what people read on social media. Professor Marcus Collins at University of Michigan says, “As storytelling animals, we humans […]
Continue ReadingWhat Does the Facebook Update Really Mean for Small Businesses?
by Kristi Simone
Posted on January 15, 2018 at 20:32 PM
What does the Facebook update really mean for small businesses? Facebook made a big announcement on January 11 about changes to its news feed. Both CEO Mark Zuckerberg and head of News Feed, Adam Mosseri communicated that Facebook’s 2018 focus would be connecting people with meaningful posts. Zuckerberg also announced that news feeds would show […]
Continue Reading5 Marketing Predictions to Implement in 2018
by Kristi Simone and Whiteboard Marketing
Posted on December 12, 2017 at 17:18 PM
As 2017 wraps up, we want to take a look ahead at some of the key changes that will impact your 2018 local business marketing strategy. You may have read many predictions about 2018 in different blogs today, but we believe our strategies below are changes that any business owner can realistically implement in the […]
Continue ReadingHow To Use Video with Social Media Marketing: The Social Media Video Challenge
by Jackie King
Posted on March 20, 2017 at 14:18 PM
Social Media when combined with Video Marketing is a powerful combo. According to Hubspot, 4x as many people prefer to watch a video about a product rather than read about it. In this video, our Digital Marketing Manager, Jackie King, will pose a social media video challenge for your business.
Continue ReadingSimply Socialize
by Jackie King
Posted on May 25, 2016 at 20:31 PM
Let’s face the facts, today’s world is social. And, social media is at the heart of it all. There are various social platforms, tools and techniques that can become overwhelming for businesses to balance. We are here to help! Below are our five tips to simplify social media for your business: Identify Start by identifying […]
Continue ReadingThe Two Key C’s of Google+ and Why We Love Them
by Kristi Simone
Posted on March 09, 2016 at 09:45 AM
We all know that Google has been making some major changes to its Google + pages over the past several months. And, we know that navigating this sea of changes can be a bit challenging. It can be overwhelming for many small business owners to identify which Google changes will impact their company. People who are […]
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