Implement these 5 reopening marketing strategies to boost your patient visits
by Kristi Simone
Posted on May 04, 2020 at 17:24 PM
As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country. Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. […]
Continue ReadingHow Important is your Business Name, Address and Phone in Google Search?
by Kristi Simone
Posted on April 17, 2019 at 20:55 PM
Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority. Search engines take this data into account when determining which companies to select to show up during a local search for a product or service. Local […]
Continue ReadingSEO – Knowledge Cards Will Gain More SERP Real Estate In 2019
by Whiteboard Marketing
Posted on January 29, 2019 at 19:21 PM
What is a Knowledge Card or Knowledge Graph? A knowledge card is any information box that appears as a featured result after a Google Search is made. Google is constantly testing the layout of Search Engine Response Pages. Business owners will recognize the knowledge panel on the right side of SERPs generated by Google […]
Continue ReadingHow to Name Your Google My Business Page If You Have a Multi-Dentist Practice
by Brittanee Barton
Posted on November 20, 2017 at 21:50 PM
Google has communicated how important every dentist’s Google My Business (GMB) page is to his or her local ranking and how patients search for a dentist in their area. In fact, Google states that “local results [that] appear for people who search for businesses and places near their location” are one of the most important factors […]
Continue ReadingThe 4 Key Factors Google Uses to Rank Map Listings
by Whiteboard Marketing
Posted on November 15, 2016 at 20:23 PM
More than 1 billion people use Google search. Aside from word-of-mouth, this is the primary source of obtaining information about new businesses around the world. Now that you know how important Google search is, how can you be found on local search? Google takes four key factors into consideration when ranking businesses on local search: […]
Continue ReadingHow Google Search Really Works from the Back End
by Whiteboard Marketing
Posted on November 09, 2016 at 20:11 PM
Behind every search and every simple page of results for that search, there is a complex system, carefully crafted into an ever-changing program and process. There are over 60 trillion pages online right now and 100 billion web searches each month. Each Google search query travels an average of 1,500 miles between data centers to […]
Continue Reading
