Whiteboard Marketing
Tag Archives: digital marketing

How To Create and Post A Facebook Ad

by Whiteboard Marketing

Posted on July 30, 2021 at 16:04 PM

How To Create and Post A Facebook Ad Facebook ads are an extremely effective strategy that all dentists should incorporate into their marketing program. With roughly 2.85 billion monthly active users, Facebook is the most popular social media platform and a perfect place to advertise to both current and prospective patients. To understand how Facebook […]

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What Am I Even Paying For?  

by Whiteboard Marketing

Posted on June 14, 2021 at 07:00 AM

10 Items Marketing Agencies Need to Convey to their Clients    Some Marketing Agencies go through their task checklists and think they are accomplishing great feats, while ignoring the single most important metric.  One of the most advantageous aspects of digital marketing is the ability to measure ROI.  Marketing isn’t free, it takes time and […]

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5 Tips to Maximize Your Small Business PPC Budget

by Whiteboard Marketing

Posted on February 25, 2021 at 07:00 AM

So many factors come into play when starting a pay-per-click (PPC) campaign. A poorly optimized campaign is a waste of money and resources. As a small business owner, you are tasked with being the company accountant, lawyer, human resources, marketing and everything else. The details in researching and setting up a profitable PPC campaign can […]

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How Coronavirus Has Changed The Way Patients Search For A Dentist

by Whiteboard Marketing

Posted on May 29, 2020 at 12:15 PM

Media Habits and Media Consumption Well, you’re at home.  All day. Every day. And night.  Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient.     Organic traffic from SEO is a 24-7, 365 foundation that is […]

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COVID Patient Scripts and Talking Points for Your Front Desk Team

by Kristi Simone

Posted on May 06, 2020 at 15:27 PM

As part of your post-COVID-19 re-opening process, it is important that every person on your team communicates the same message to patients. Create your practice policies and protocols, outline messages to communicate for each protocol; then, script these messages so everyone speaks in the same “voice.” Affordable Care + Dental Membership Plans Talking Points We […]

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Implement these 5 reopening marketing strategies to boost your patient visits

by Kristi Simone

Posted on May 04, 2020 at 17:24 PM

As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country.   Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. […]

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Dental Practices: The Post-COVID Grand Re-Opening

by Sean White

Posted on April 13, 2020 at 15:10 PM

Recently, media outlets and health administrators have been dropping glimmers of hope, hinting that the path to the new normal should be ramping up shortly. Although handshakes may be a thing of the past, it’s overwhelmingly pleasing to hear signs of hope from the Dr. Fauci’s of the world. Just a few weeks ago, your […]

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Your COVID-19 Marketing Checklist to Implement Right Now

by Kristi Simone

Posted on April 09, 2020 at 14:32 PM

While most of us are practicing social distancing while sheltering-in-place, people are searching the web more than ever. In fact, total internet hits have surged by between 50% and 70%, according to preliminary statistics.    Now is the time to continue marketing and communicating with your current and prospective patients. Here are 20 things you can […]

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Jump-start Your 2020 Marketing Planning with These 5 Tips

by Whiteboard Marketing

Posted on November 15, 2019 at 12:16 PM

It’s that time of year again – planning your marketing for 2020. As dreaded as this task might seem, think of it as an opportunity. . . and not just another fourth-quarter task.  Why is marketing planning an opportunity? Because it gives you and your team the chance to really delve into what you’ve done, […]

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PPC Advertising Pays Off Big for Dental Practices

by Whiteboard Marketing

Posted on November 08, 2019 at 13:09 PM

In our work with dental practices, we’re seeing an upward trend with dentists who use PPC (pay-per-click) advertising as a primary strategy in their marketing efforts. These dentists are reporting increased visits to their websites, more calls and contact form submissions, and higher rates of conversion from web searchers to patients.  Simply put, PPC is […]

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