Whiteboard Marketing
Tag Archives: digital marketing

How Coronavirus Has Changed The Way Patients Search For A Dentist

by Jon Cahen

Posted on May 29, 2020 at 12:15 PM

Media Habits and Media Consumption Well, you’re at home.  All day. Every day. And night.  Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient.     Organic traffic from SEO is a 24-7, 365 foundation that is […]

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COVID Patient Scripts and Talking Points for Your Front Desk Team

by Kristi Simone

Posted on May 06, 2020 at 15:27 PM

As part of your post-COVID-19 re-opening process, it is important that every person on your team communicates the same message to patients. Create your practice policies and protocols, outline messages to communicate for each protocol; then, script these messages so everyone speaks in the same “voice.” Affordable Care + Dental Membership Plans Talking Points We […]

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Implement these 5 reopening marketing strategies to boost your patient visits

by Kristi Simone

Posted on May 04, 2020 at 17:24 PM

As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country.   Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. […]

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Dental Practices: The Post-COVID Grand Re-Opening

by Sean White

Posted on April 13, 2020 at 15:10 PM

Recently, media outlets and health administrators have been dropping glimmers of hope, hinting that the path to the new normal should be ramping up shortly. Although handshakes may be a thing of the past, it’s overwhelmingly pleasing to hear signs of hope from the Dr. Fauci’s of the world. Just a few weeks ago, your […]

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Your COVID-19 Marketing Checklist to Implement Right Now

by Kristi Simone

Posted on April 09, 2020 at 14:32 PM

While most of us are practicing social distancing while sheltering-in-place, people are searching the web more than ever. In fact, total internet hits have surged by between 50% and 70%, according to preliminary statistics.    Now is the time to continue marketing and communicating with your current and prospective patients. Here are 20 things you can […]

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Jump-start Your 2020 Marketing Planning with These 5 Tips

by Kelley Finan

Posted on November 15, 2019 at 12:16 PM

It’s that time of year again – planning your marketing for 2020. As dreaded as this task might seem, think of it as an opportunity. . . and not just another fourth-quarter task.  Why is marketing planning an opportunity? Because it gives you and your team the chance to really delve into what you’ve done, […]

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PPC Advertising Pays Off Big for Dental Practices

by Kelley Finan

Posted on November 08, 2019 at 13:09 PM

In our work with dental practices, we’re seeing an upward trend with dentists who use PPC (pay-per-click) advertising as a primary strategy in their marketing efforts. These dentists are reporting increased visits to their websites, more calls and contact form submissions, and higher rates of conversion from web searchers to patients.  Simply put, PPC is […]

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SEO – Knowledge Cards Will Gain More SERP Real Estate In 2019

by Jon Cahen

Posted on January 29, 2019 at 19:21 PM

What is a Knowledge Card or Knowledge Graph? A knowledge card is any information box that appears as a featured result after a Google Search is made.   Google is constantly testing the layout of Search Engine Response Pages.  Business owners will recognize the knowledge panel on the right side of SERPs generated by Google […]

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Google Shuts Down Google+ for Good

by Kristi Simone

Posted on October 09, 2018 at 12:51 PM

Google announced today that it is officially shutting down Google+ after receiving backlash from reportedly failing to publicly disclose a security bug that affected hundreds of thousands of Google+ accounts. Google announced this decision in a blog post and outlined the specific reasons that lead to the end of Google+. To combat the cybersecurity issues […]

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Make These Updates to Your Google My Business Page Now!

by Kristi Simone

Posted on July 12, 2018 at 13:56 PM

Google has been making changes to your Google My Business (GMB) Page lately and it will benefit your business to utilize the new tools that have been added. As we know, Google is constantly working to help local businesses get found online, especially by prospective customers who are near your location.    Make sure you […]

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1 week ago

Happy Father's Day to all of the incredible dads out there! We hope you get to spend your day surrounded by family. ... See MoreSee Less

Happy Fathers Day to all of the incredible dads out there! We hope you get to spend your day surrounded by family.

2 weeks ago

Dr. Hawkins from Hawkins Dentistry: Kent Hawkins, DDS has his son Dane show off his new Whiteboard Marketing socially responsible snacking machine! ... See MoreSee Less

Comment on Facebook

Great idea! Hahaha

2 weeks ago

Some of our team members took a road trip to Indiana yesterday to visit Dr. Michael Edwards | Implant Dentistry and Periodontics, Children's Dental Center, Northside Dental, and Vita Dental. We couldn't be happier to have the opportunity to connect with our clients! ... See MoreSee Less

Some of our team members took a road trip to Indiana yesterday to visit Dr. Michael Edwards | Implant Dentistry and Periodontics,  Childrens Dental Center, Northside Dental, and Vita Dental. We couldnt be happier to have the opportunity to connect with our clients!

Comment on Facebook

Great time..and nice!

3 weeks ago

The recent COVID-19 outbreak has changed the way potential patients search for new dentists. Our recent blog post addresses the shift of media habits and media consumption during this time. Check it out! bit.ly/2A59CFP ... See MoreSee Less

The recent COVID-19 outbreak has changed the way potential patients search for new dentists. Our recent blog post addresses the shift of media habits and media consumption during this time. Check it out! https://bit.ly/2A59CFP

1 month ago

Happy Birthday Bri! We hope today is the start of your best year yet. ... See MoreSee Less

Happy Birthday Bri! We hope today is the start of your best year yet.

Comment on Facebook

Happy birthday!!

Hi happy birthday 🎂

Happy Birthday 🎉

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