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Tag Archives: brand trust

The Importance of Online Reviews in the Consumer Decision-Making Process

by Brittanee Barton

Posted on June 30, 2017 at 13:55 PM

The Relevance of Online Reviews Online reviews for products and services dominate today’s internet. It is relatively difficult to find a well-known product or service that doesn’t have reviews. In fact, browsing through reviews has become a pre-purchase routine for most consumers. Through a recent study by BrightLocal, researchers found that only 10% of today’s […]

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