social Media

Social Media’s Popularity Contest

As you may have heard, Instagram is changing its algorithm. But, are you really surprised? Instagram announced in March that the app would be moving away from a chronological timeline set-up and moving towards a timeline that highlights the posts you care about first.

According to Instagram, “we miss about 70% of what is on our feeds today” due to the increase in Instagram users. The new algorithm will allow users to focus on the posts they think are important without getting bogged down by all of the accounts they follow.

Does this all sound a little too familiar? That’s because it is. Here are other major social sites that have made similar changes to their algorithms:


Facebook was the algorithm pioneer for social sites. It has been years since your Facebook feed was strictly chronological. Not only did Facebook initially change their algorithm years ago, they continue to change it in order to give users the best experience possible.


While you are still able to see tweets in chronological order, Twitter has made some changes to better incorporate this change into their site. They developed the “while you were away” feature, which allows users to view tweets they may have missed while being off the social site for a long period of time. The tweets highlighted in this feature are chosen based off of what you would deem as a “must see” tweet (go figure, right?).


Even Pinterest has made an algorithm update to benefit their users. Their update gives users easy access to pins that are most relevant to them by putting them at the top of their home screen. Pinterest wants to provide users with quality pins, instead of quantity.

These algorithms are constantly evolving, and your social habits should evolve along with them.  The key to staying on top of these changes? Stay social!

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