Let’s face the facts, today’s world is social. And, social media is at the heart of it all. There are various social platforms, tools and techniques that can become overwhelming for businesses to balance. We are here to help! Below are our five tips to simplify social media for your business:
Start by identifying the most important social media platform for your business. If you are a B2C organization, you might see the most engagement on Facebook or Instagram, while B2B organizations may receive more attention on Twitter or LinkedIn. Take a look at what has worked for your business in the past or for your competitors and go from there, full speed ahead!
One of the best ways to simplify your social media efforts is by using a social media management system, such as Hootsuite. These systems allow you to create your content ahead of time so you don’t have to be in the back row of your cousin’s wedding on a Saturday tweeting away.
We LOVE evergreen content, and you should too! Just because you have used content once, doesn’t mean you can’t use it again. If an old post received a high rate of engagement, alter the post and see how it does another time around. Give the people what they want!
Create a method of scheduling out your posts. This will free up your time and simplify your social efforts. Soon enough, this will become a habit and you will become a social media superstar!
Posting, sharing, liking, following, responding, tweeting… Each social platform comes with a list of actions that have to be done to make it successful. And, this can seem overwhelming at times. To make things easier, concentrate on one social platform at a time when completing your social tasks. Write your posts, network and create your images all at once for one platform before moving to the next.
So, get back to socializing and be sure to make it simple!