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Should I be Responding to My Positive Reviews?

You may be carefully monitoring your online reputation for negative reviews, but what about the positive feedback you receive? Are those reviews important? And, do you need to respond to them?

Short answer-Yes, No and Maybe. Reviews are the first resource most potential customers go to when deciding to buy a product or service.  According to a recent study by MOZ, 67% of customers look up online reviews to influence their purchasing decisions.  

Yes

If a customer leaves a review that includes several sentences, we think you should respond. By showing that you are engaged and open to customer feedback, you stand out and demonstrate that you care. It also encourages others to leave reviews, knowing that their voices will be heard. And the more positive reviews you have, the more credibility your business attains.

No

Clearly, if a customer only leaves stars and no feedback, or even stars and simple comments like, “Great!”, then you don’t need to leave a response.

Maybe

Ultimately, we want you to leave a review response that shows appreciation for your customer’s feedback. So, the comment that you make in reply should add value to the overall conversation. If you don’t think it will, then maybe rethink leaving a response. The response you leave should make you and your company look credible, responsive, positive and thankful.

So, now that you know when and why you should respond to positive reviews, how do you do it? Here are a couple of tips to make sure you’re leaving a positive impact on the reviewer and the potential customers who read it.

Humanize. Make sure to approach your response like you are having a conversation with the person, not like you are just repeating your sales pitch to the internet. The people who will be reading these reviews really want to know what your business is like, and if you care about the people that are coming there. Thank the reviewer, reinforce something positive they said, acknowledge any small negatives they mentioned, and make sure to express your excitement for them returning to you. Most importantly, be genuine!

Personalize. Thank the person by name and if you know them well, show it! Without making a lengthy response, you can mention things you know or remember about that person. This lets prospective clients or patients know that you truly care about them and take an interest in their lives. And if they mentioned an aspect of your company or an employee specifically, make sure to comment on that in your response. Let them know you read and understood their feedback.

And don’t forget to share these great reviews not only internally with your team, but externally as well. Positive reviews can be great morale boosters for your team. Share them on your social media sites and on your website so that you can increase their exposure to potential customers.

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3 days ago

Thank you again for all of the generous donations to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Sean and Rachel Muha, founder of Run the Race, were able to say hello with a "social distance" hug.

For more information on Run the Race, visit www.brianmuhafoundation.org.
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Thank you again for all of the generous donations to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Sean and Rachel Muha, founder of Run the Race, were able to say hello with a social distance hug. For more information on Run the Race, visit www.brianmuhafoundation.org.Image attachmentImage attachment

7 days ago

#InThisTogether ... See MoreSee Less

#InThisTogether

7 days ago

Social distancing isn't always easy, but don't forget that you can still be social from a distance! Try forming a virtual book club with friends, or writing a thoughtful letter to a loved one. Comment some activities you've been doing to keep yourself busy. ... See MoreSee Less

Social distancing isnt always easy, but dont forget that you can still be social from a distance! Try forming a virtual book club with friends, or writing a thoughtful letter to a loved one. Comment some activities youve been doing to keep yourself busy.

1 week ago

A special thank you to Dr. Ellen Zwick of Logan Dental Care and Champaign Dental Group for the generous donation to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Your gift bags mean so much to those receiving them. ... See MoreSee Less

A special thank you to Dr. Ellen Zwick of Logan Dental Care and Champaign Dental Group for the generous donation to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Your gift bags mean so much to those receiving them.Image attachment

Comment on Facebook

Dr. Ellen Zwick is such a kind, caring person!!

1 week ago

Giving back to our community is important now more than ever, which is why our team has been busy putting together donations for The Brian Muha Memorial Foundation, Inc./The Run The Race Club. This is a foundation that offers enrichment opportunities for children and young people, and we encourage other locals to consider making your own donations.

Our "snack bags" include small treats and a thoughtful note, but feel free to add easy reading books for young readers, or even a few joke print outs. Donations can be dropped off directly at the center, located at 880 S. Wayne Ave. Email BrianMuhaFoundation@hotmail.com to ensure someone will be there to receive your donation! For more information on The Brian Muha Memorial Foundation, visit www.brianmuhafoundation.org
... See MoreSee Less

Giving back to our community is important now more than ever, which is why our team has been busy putting together donations for The Brian Muha Memorial Foundation, Inc./The Run The Race Club. This is a foundation that offers enrichment opportunities for children and young people, and we encourage other locals to consider making your own donations. Our snack bags include small treats and a thoughtful note, but feel free to add easy reading books for young readers, or even a few joke print outs. Donations can be dropped off directly at the center, located at 880 S. Wayne Ave. Email BrianMuhaFoundation@hotmail.com to ensure someone will be there to receive your donation! For more information on The Brian Muha Memorial Foundation, visit www.brianmuhafoundation.orgImage attachmentImage attachment

Comment on Facebook

I love this! Thank you - you all are generous, wonderful people and we love you. God bless you.

Yep!! WhiteBoard Marketing ....Awesome company!!

Simply AWESOME!!!!

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