Conversion Rate Optimization in Website Design:
Our Columbus web design company specializes in creating conversion rate optimized websites.
What Is Conversion Rate Optimization?
Our web design firm thinks of your website as a sales machine. Within the first ten seconds of a visitor landing on your website, we want them to be inspired to take action. This action converts into sales for our clients. For many of our website clients, that “conversion” looks like calling the office to schedule an appointment, requesting a consultation online, or submitting a contact form. One of the first things we focus on for websites is a call-to-action, which attracts users to make a conversion right away.
What Is a Call-to-Action?
A call-to-action (CTA) is a button or link that encourages site visitors to, quite literally, take an action. While all websites should have coherent, helpful text and photos, the best websites have actionable steps for visitors. Call-to-action buttons can advertise services, like “Request a Free Demo!” or “Schedule a Tour!” or they can be much more general, such as “Sign Up.” One thing they all have in common is collecting the information of the site visitor (name, phone number, email, etc.), so that our clients can contact them and (hopefully) make a sale.
How Do We Implement Conversion Rate Optimization?
Based in Central Ohio, Whiteboard Marketing offers fully optimized conversion-based websites to our clients. We have a full checklist that we use for all new website builds, which incorporates items such as optimized images on the homepage and internal pages, load speed, white space ratios, text-background contrast, easy to find call-to-actions around the site, purposeful color placement, and more.
To completely implement conversion rate optimization, we must also avoid common pitfalls that can negatively affect conversions. Anything that overly distracts or detracts from our strategic CTA placements can negatively affect CRO. This can mean that background videos, sliding or rotating images, difficult-to-read text, or clashing color combinations are not the right choice for our clients.
What Should You Know About Conversion Rate Optimization?
We don’t expect our clients to be website design experts, but we will show you the effectiveness of conversion rate optimization with sales results. With web design services at Whiteboard Marketing, we let you run your business while we function as your website design company and marketing consultant.